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This study explores 328 mobile daters’ (63% females; 86% heterosexuals) experiences with ghosting, using both open- and close-ended questions. First, we used thematic analysis to explore mobile dating app users’ motivations to ghost, the reported consequences of experiencing ghosting and reported strategies to cope with having been ghosted. Next, quantitative analyses were carried out to predict the likelihood of ghosting other users and which factors contribute to experiencing ghosting as more painful. As both our qualitative and quantitative analyses suggest, experiencing ghosting on a dating app can be quite painful and has an impact on users’ self-esteem and mental well-being. However, our findings on ghosters’ motives also stress a nuanced perspective on ghosting behavior, given that it is not necessarily done with harmful or conscious intent. As such, our findings also hold practical implications given that insights into mechanisms to cope with ghosting can help dating app users to rationalize their ghosting experience and thus limit its impact.

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Previous studies have suggested that advertising exposure affects materialism among youth. However, this causal effect has not been investigated among children in middle childhood, who are in the midst of consumer development. Furthermore, the mechanism underlying this relation has not been studied. To fill these lacunae, this study focused on the longitudinal relation between children's television advertising exposure and materialism. We investigated advertised product desire as a mediating variable. A sample of 466 Dutch children (ages 8-11) was surveyed twice within a 12-month interval. The results show that advertising exposure had a positive longitudinal effect on materialism. This effect was fully mediated by children's increased desire for advertised products. Keywords children, advertising, materialism, product desireToday's Western children grow up in a heavily commercialized media environment. On average, children spend 7 hours 30 minutes per day using media, at least three of which are spent watching television (Rideout, Foehr, & Roberts, 2010). Estimates of the number of television commercials that children are annually exposed to vary from 10,000 in Britain (Piachaud, 2007) to 40,000 in the United States (Kunkel,

This article presents two studies examining the effects of disclosing online native advertising (i.e., sponsored content in blogs) on people’s brand attitude and purchase intentions. To investigate the mechanisms underlying these effects, we integrated resistance theories with the persuasion knowledge model. We theorize that disclosures activate people’s persuasion knowledge, which in turn evokes resistance strategies that people use to cope with the persuasion attempt made in the blog. We tested our predications with two experiments (N = 118 and N = 134). We found that participants indeed activated persuasion knowledge in response to disclosures, after which they used both cognitive (counterarguing) and affective (negative affect) resistance strategies to decrease persuasion. The obtained insights do not only advance our theoretical understanding of how disclosures of sponsored blogs affect persuasion but also provide valuable insights for legislators, advertisers, and bloggers.