This research was aimed at exploring the influence of marketing strategy with customer orientation, market orientation, and innovation on the business performance in the hotel three-star hotel in Indonesia, the purposes of the research are as follows: 1). to test the influence of the customer orientation on the business performance and market orientation, 4). to test the influence of the market orientation on the business performance and innovation, 5). to test the influence of innovation on the business performance. The research populations are all the three-star hotels in Indonesia as many as 227 hotels. While the unit of the research sample is three-star hotels in Java, Bali, and Lombok Island with amount 158 hotels and by achieved 107 questionaires of the sample unit (response rate 67.7%) are valid. The respondents are human resource managers, general managers, marketing managers, and financial managers. The data were analyzed by using stuctural equation modelling (SEM), and the AMOS Program which has 4.0 version. Structural Equation Modelling (SEM) is a set of statistical technics enable testing a complex relationship combination simultantly. The hypothesis tested by regression weight-standardized estimates by comparing p-value method and 5% (a=5%) significance level. The hypothesis is significant if probability value (p-value) is < 5%. The results of the research show that three hypothesis are significant and acceptable and two hypothesis are non significant which have non significant influence customer orientation on the business performance (H1), positive significant influence customer orientation on the market orientation (H2), non significant influence market orientation on the business performance (H3), positive significant influence market orientation on the innovation (H4), and positive significant influence innovation on the business performance (H5) have been found.
The purpose of this study was to examine the influence of perceived usefullness, perceived ease to use, and security concern toward decision to use internet banking to customers at Bank BRI Surabaya. This study used judgement sampling methods based on criteria of this research. Data were collected from 84 respondents who used internet banking services Bank BRI at Surabaya. The analysis method used in this study was multiple linear regression and using spss version 22.0. So, this study showed Perceived usefullness and perceived ease to use positive significantly influenced to customer’s decision to use, then security concerns is negative significantly influenced to customer’s deciosion to use internet banking Bank BRI at Surabaya.
Tanggal masuk 2018-08-31 The purpose of this research is to measure the effect of Corporate Social Responsibility and debt ratio on stock price. This research is a quantitative one, which use purposive sampling as its method. The results showed that Corporate Social Responsibility has significant effect on stock price, Debt ratio has no significant effect on stock price. On the other hand, when they were tested simultaneously, it showed that the Corporate Social Responsibility and debt ratio have significant effect to stock price. Based on the results, managers who want to increase the price of shares through Corporate Social Responsibility are advised to do it by minimizing debt ratio.
Kegiatan pelatihan “Mengembangkan Service Oriented-Citizenship Behaviour (SOCB) danKualitas Layanan (Servqual)” di BPD XXX dilaksanakan sebagai tindak lanjut dari hasilpenelitian PTUPT yang berjudul Pengembangan dan Implementasi Model SOCB dan Serqual padaIndustri Perbankan di Indonesia. Tujuan pelatihan ini untuk meningkatkan sikap kerja karyawanterkait dengan dimensi SOCB dan Servqual yang memiliki kesenjangan negatif agar menjadikesenjangan yang positif. Metode yang digunakan dalam pelatihan ini menggunakan metodeclassical yang dilengkapi dengan diskusi dan role play dengan pelibatan peran peserta pelatihansecara aktif. Hasil pelatihan tersebut, peserta memberikan respon yang positif ataspenyelenggaraan dan proses pembelajaran bersama narasumber. Selain itu, juga terjadipeningkatan pengetahuan sebelum dan setelah pelatihan. Peningkatan skor pemahaman tentangSOCB lebih besar daripada Servqual. Hal ini dikarenakan SOCB merupakan hal baru yangdipelajari, walaupun dalam layanan yang selama ini dilakukan juga telah mengandung perilakuSOCB. Selain itu dalam penugasan dan diskusi terkait dengan materi pelatihan, pesertamenyelesaikan dengan antusias. Saran-saran yang positif juga diberikan oleh peserta sebagaibentuk respon positif atas pelaksanaan pelatihan ini dan peserta dapat menerima materi denganpuas sehingga tercapai efektivitas pelatihan. Saran yang dapat disampaikan terkait tindak lanjutdari pelatihan ini adalah perlu adanya evaluasi tentang perubahan perilaku SOCB dan Servqualmelalui pengukuran sistematis. Pengukuran ini penting dilakukan karena akan dapatmenggambarkan capaian dari efektivitas pelatihan pada level tiga yaitu perubahan sikap atauperilaku. Selain itu sebaiknya pelatihan tentang SOCB dan Servqual dilaksanakan juga kepada stafyang lain secara kontinyu. Sebagai upaya dalam implementasi untuk membentuk danmeningkatkan SOCB serta kinerja Servqual, pengelola sumber daya manusia dapatmengaplikasikan metode coaching/ mentoring.
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