In this article we consider the development of parkour in the South of England and its use in public policy debates and initiatives around youth, physical activity and risk. Based on in-depth qualitative interviews with participants and those involved in the development of parkour in education, sport policy and community-based partnerships, we explore the potential of parkour to engage communities, particularly those traditionally excluded from mainstream sport and physical education provision. We discuss how the perceived success of parkour in these different contexts is related to the culture and ethos of the activity that is more inclusive, anticompetitive and less rule-bound than most traditional sports, and to its ability to provide managed risk-taking. More broadly, the article highlights the emergence of lifestyle sports as tools for policymakers and the potential role these nontraditional, non-institutionalized lifestyle sports can make in terms of encouraging youth engagement, physical health and well-being. Our article therefore contributes to ongoing debates about the (in)ability of traditional sports to meet government targets for sport and physical activity participation
Debates about changing contemporary Western societies have emphasized the increasingly fluid and fragmented nature of identities, suggesting that people draw their sense of identity from increasingly diverse sources, including sport and leisure lifestyles. Drawing on ethnographic work on windsurfing subcultures, this article explores the ways in which participants create and perform (sub)cultural identities through their “new sport” consumption and its attendant lifestyle. The paper identifies the main features of the windsurfers’ status system, illustrating that demonstrating commitment, not the conspicuous display of equipment or subcultural style, is central to the meanings the windsurfers give to their participation and subcultural identity. The paper concludes by examining to what degree purported features of contemporary postmodern culture, such as a loss of self-identity, are reflected in such seemingly “image-based” new sport consumption practices.
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