No abstract

No abstract

This study examines the role of Information Communication Technology (ICT)

The purpose of this study is to examine how the changing Nigerian marketing environment affects consumer behavior with emphasis on the role of government and the criticisms that follow. A total of 323 questionnaires were distributed to the respondents cutting across consumers of various categories of products in the Nigerian manufacturing sector including employees and government officials of business regulatory agencies in the 36 States of the six geo-political zones of the Nigerian Federation including Abuja, the Federal Capital Territory. The study adopted simple random sampling technique to select the sample of the study. The study was analyzed using descriptive statistics, Chi-square and multiple linear regression analysis and qualitative descriptive method to help in achieving the research objectives. The study revealed that changes brought about by the environment are caused by several macro-environmental factors such as economic, technological, socio-cultural, legal/political and international factors which have significant effect on consumers’ buying characteristics (social, cultural, personal and psychological) which subsequently affect consumers’ satisfaction and purchase decision. Economic and legal/political variables were found to exhibit the most significant impact while the technological variable exhibits the least impact.

The main objective of the study is to examine the effect of unfavourable environmental factors on FDIs inflow and Nigeria’s economic growth. The study is motivated as a result of continued fall in the nation’s percentage of FDIs to net GDP ratio. This is as a result of some unfavourable external business environmental factor such as political instability, corrupt practices, weak institutional/legal framework and over reliance on Oil/Gas rather than other critical sectors (i.e manufacturing and construction). Annual Secondary data spanning 30year period (1988-2018) is used for the study. Endogenous model is employed to perform multiple regression analysis using e-view statistical package (version, 10). Findings revealed that the unfavourable external business environment examined, has negative and significant effect on Foreign Direct Investment inflow and Nigeria’s economic growth. The study recommended that the federal government should strengthen its fiscal policies on business regulatory agencies. This can be achieved by ensuring that these regulatory agencies are proactive in carrying out their statutory mandate without fear or favour to enhance sustainable friendly business environment for economic prosperity. The study concluded that unfavourable environmental factors have negative effect on FDIs inflow, hence the need for the federal government to tackle them head-on for an enhanced Nigeria economic growth.