Network security is very important, especially for community service units because a damaged system can affect other systems. Therefore, it is necessary to design and develop a computer network system and security that’s more centralized. Promotional activities are very important to be carried out by every business from the smallest scope to even large companies, because no matter how good the quality of the products the company has, it will not be successful for sale without proper promotion. Referring to the situation and problems faced by partners, our group took the initiative to contribute by providing several alternative solutions whose goals are expected to be useful for partners, by providing training on the implementation of integrated networks and MSME database management, then providing an integrated marketing communication training, workshop on communication marketing tools that can provide a competitive advantage for MSMEs so that MSME marketing tools in Buah Batu District have superior value. With some of the solutions that we offer, the expected final results from this community service activity are network problems and database management can be resolved properly. Furthermore, MSMEs in Buah Batu District have standardized and attractive printed and digital marketing tools.

Digital media can support Micro, Small, and Medium Enterprise (MSME) businesses to increase brand awareness of their products, so they can gain competitive advantages and reach a broader market. Unfortunately, not all MSME businesses have the capabilities to utilize digital media to support their businesses. The MSMEs in Buah Batu district face problems that can not be resolved by conventional marketing methods, such as lack of brand awareness and drop in sales which results in the decrease of their revenues and profits. This Community Service aims to improve the MSME's knowledge and skills on creative digital marketing strategy and their understanding of the marketplace so they can create online stores for their businesses. Online stores make it feasible for those MSMEs to broaden their market reach. For the problems related to the IT area, the team will provide network training. The method applied was the service-learning approach. The results of this community service are that the MSMEs in Buah Batu District are capable to create their online shops, promote their products through the marketplace and social media and finally increase their revenues. The output of these community service activities is the design of MSME product packaging and website.

Perkembangan komik dengan tema Nusantara sejak tahun 1990-an menimbulkan pertanyaan tentang identitas ke-Nusantara-an itu sendiri. Komik-komik tersebut ada yang mengedepankan sisi ke-Nusantara-an dari segi penokohan, latar, tema, ataupun peristilahan. Salah satu komik Indonesia yang cukup menarik perhatian di era kontemporer ini adalah Nusa V. Nusa V karya Sweta Kartika menampilkan lima tokoh yaitu Rangga Wira Prakoso, Rimba Kala Manthana, George Saa, Kanaya Meuthia, dan Renata Mokoginta. Dengan pendekatan teori semiotika Roland Barthes yang ditujukan bagi penelaahan tokoh-tokoh protagonis beserta istilah-istilah yang ada dalam semesta Nusa V, maka dapat diperoleh simpulan yaitu Nusa V dibuat dengan intensi untuk menciptakan superhero Nusantara yang mengedepankan nilai-nilai lokal namun masih bisa diterima oleh publik global. Hal itu dilakukan dengan cara tidak membuat visualisasi yang tidak terlalu terasosiasikan pada nilai-nilai kelokalan (Nusantara), melainkan lebih pada arah yang universal; Nusa V tetap mempertahankan nilai lokal melalui nama-nama para tokoh protagonisnya, beserta aspek-aspek peristilahan yang melekat padanya; Nusa V ingin agar para pembaca lebih meminati komik ini berdasarkan nilai-nilai ke-Nusantara-an dan bukan mengacu pada representasi visual semata, dan Nusa V ingin menunjukkan aspek ke-Nusantara-an lewat istilah-istilah yang diturunkan dari bahasa Sansekerta yang akrab dengan tradisi Hindu di Nusantara. Kata kunci: Komik, Nusa V, Semiotik, Nusantara, Lokal

No abstract

Unlike employees in large companies or government employees who receive a fixed salary, then the perpetrators of Small and Medium Enterprises should strive to earn income. Many things to be faced, ranging from capital, production, branding, marketing competition that makes entrepreneurs Small and Medium Enterprises should always think and make strategies to deal with it. The determination of the brand becomes a problem related to the visual identity of Small and Medium Enterprises. The purpose of this study was to determine the patterns of visual identity and promotion used in SMEs. Using the phenomenological approach by collecting data through interviews, recording visual data and observation, and data analysis using comparison matrix and scoring matrix got the pattern of brand and promotion strategy of small and medium enterprises in Bandung regency. There are brands that come from the name of the entrepreneurs, an abbreviation associated with local culture, then some are already using modern ideas. While most promotions still use word of mouth and some use social media. The benefits of this research are as a basis for making design and promotion strategies for small and medium enterprises, in order to have a valuable brand, to be more successful in marketing.