<p>Salah satu perkembangan anak yang perlu diperhatikan adalah perkembangan kognitif. Contoh perkembangan kognitif pada anak usia dini seperti menyebutkan jumlah benda mulai dari satu hingga sepuluh dan merepresentasikan benda dalam bentuk gambar atau tulisan. Kemampuan tersebut dapat diperoleh melalui kegiatan membaca, menulis, dan berhitung (calistung). Calistung bukanlah suatu kemampuan wajib yang dimiliki oleh anak usia dini, namun kemampuan tersebut tetap perlu disampaikan sesuai dengan metode pembelajaran di PAUD/TK, yaitu dengan cara bermain dan belajar. Untuk mempermudah pemahaman anak tentang calistung diperlukan objek yang sering dijumpai oleh anak, sebagai contoh hewan yang sering dijumpai di kebun binatang. Oleh karena itu, pada penelitian ini dikembangkan media pembelajaran calistung dengan objek hewan. Untuk mengetahui tingkat ketertarikan anak dalam mempelajari calistung, media pembelajaran dikembangkan dengan menggunakan teknologi <em>Augmented Reality</em> (AR). Metode pengembangan yang digunakan adalah <em>iterative rapid prototyping</em>. Berdasarkan pengujian media dengan menggunakan <em>fun testing</em> menghasilkan nilai total rata-rata sebesar 85,6% yang berarti media pembelajaran ini mampu meningkatkan ketertarikan anak dalam mempelajari calistung.</p><p> </p><p><em>Abstract</em></p><p> </p><p><em>One of the child's development that needs attention is cognitive development. Examples of cognitive development in early childhood such as mentioning the number of objects ranging from one to ten and representing objects in the form of images or writing. This ability can be obtained through reading, writing and arithmetic (calistung: Indonesian abbreviation) activities. Calistung is not a mandatory ability possessed by early childhood, but the ability still needs to be delivered in accordance with the learning methods in pre-primary school, that is playing and learning. To facilitate children's understanding of calistung, objects that are often encountered by children are needed, for example animals that are often found in zoos. Therefore, this research developed calistung learning media with animal objects. To find out the level of interest of children in learning calistung, learning media was developed using Augmented Reality (AR) technology. The development method used is iterative rapid prototyping. Based on media testing using fun testing produces an average total value of 85.6%, which means this learning media is able to increase children's interest in learning calistung.</em></p>
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