PURPOSE: The goal of the study is to analyse the advantages in the Bulgarian full educational vertical in wellness culture, in two professional fields and establish the external evaluation for proposed knowledge, intellectual and practical skills of specialised personnel in Bulgarian niche tourism by defining the importance of the studied indicators. METHODS: We apply a psychometric assessment of customers’ opinions to obtain results on the meanings of numbers (points/weight). The respondents' opinions we measure with an adaptive version of the questionnaire for studying through the usage of smart tools of google drive. RESULTS: This paper offers an analysis of advantages for accredited and integrated into the practice innovations in support of Niche tourism. We created new educational programs in response to the latest changes in the Bulgarian educational and scientific policies and regulations. In the last 10 years, Bulgaria has successfully integrated six new specialized (in niche tourism) programs in two professional categories – Healthcare & sport and is establishing a Centre for Excellence. CONCLUSIONS: The established regularities are a valuable reference point to build the full educational vertical from secondary level to doctoral level with innovative programs in support of smart services for Niche tourism and knowledge-based economy in Bulgaria.

Introduction: Natural heritage is becoming an increasingly important focus in international and national policies. Bulgaria has a large diversity of natural resources with protected areas. Natural resources are the main product in wellness tourism, which will grow in 2022 with an impressive 7.5% growth per year. According to the Global Wellness Institute Report, this is a higher percentage than the total revenue of the whole world tourism (6.4%). Methods: We systematically develop and analyze innovative wellness programs for people of all ages. We are making the first attempt to create some simulated products (in blocking mode) with augmented virtual reality. Results: Immune system health will remain an important social issue in 2022. The focus will stay on the individual consumer and the new health strategies. Scientific evidence is accumulating about holistic approaches, health from contact with nature, a balanced diet, and microbiome, which are key to achieving a wellness lifestyle. Programs to strengthen the immune and metabolic health and individual psycho-relaxation practices in and from the natural heritage will be increasingly important. Discussion: Effective wellness practices in forests and sea are slow modeling strategies that prove their effectiveness and positive influences but require regular practice. Conclusion: The Wellness lifestyle requires communicating regularly with nature. It is globally important to preserve natural heritage, eat a balanced diet, and invest in personal health to achieve a Well-being.

Introduction: The Recreation&Wellness Industry and Niche tourism still lack clear vision, regulatory requirements and standards. There are no well-trained staff through specialized programs that have acquired specific knowledge and skills for successful realization and achieving high-quality end-products. Methodology: The goal of the study is to establish the quality of services and the education in wellness culture and the content of the instruments for certificate knowledge, intellectual and practical skills of specialized personal in Bulgarian niche tourism. We apply a psychometric assessment of customers' opinions to obtain results on the meanings of numbers (points/weight). Results: This paper offers accredited and integrated into the practice innovations in support of Niche tourism. Was created educational and certification programs in response to the latest changes in the Bulgarian educational and scientific policies and regulations. From 2007 to 2019, Bulgaria has turned into the European scientific and educational leader by successfully integrating six new specialized (in niche tourism) programs in two professional categories-Healthcare and sport. Discussion: Seven partner countries from our networks also discovered, with similar methods that there is an urgent need for specialized programs for the training of specialists in Niche tourism. The future professionals in this sector need stable knowledge, professional and personal competencies. Conclusions: The established regularities are a valuable reference point to build the full educational vertical from secondary level to doctoral level with innovative programs in support of smart services for Niche tourism and knowledgebased economy in Bulgaria.

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