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Research suggests when confronted with hardship, Black women in the United States seek help less than other. This finding may be explained by the cultural stereotype of the Strong Black Woman (SBW). SBW consists of three factors: Mask of Strength, Self-Reliance/Strength, and Caretaking. The current study examined the connection between self-endorsement of SBW and help-seeking behavior and intention, following a traumatic event for Black college women. The SBW full scale was not significantly related to actual help-seeking or intention to seek help. However, post-hoc analyses indicated the three SBW subscales had both positive and negative effects. Greater endorsement of the Caretaking and Self-Reliance subscales positively predicted actual help-seeking and formal actual help-seeking, respectively. However, greater endorsement of the Mask of Strength subscale predicted less help-seeking and fewer intentions to seek help. The findings indicated a more nuanced approach may be needed when studying SBW or working in clinical settings. It may be helpful to bolster aspects of the stereotype, such as the desire to be a good caretaker, while redefining other aspects, such as emotional invulnerability.

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