Recent years have seen an increase in the role of social media in the communication of energy sector companies (ESCs) with consumers. Currently, consumers look for information, create it themselves, and share it with other Internet users. eWOM communication means that energy companies, firstly, must be present in social media so that consumers can get to know them better, and secondly, they must consciously shape their image according to the expectations of their customers. One-way communication, such as customer satisfaction measurements, is no longer enough to know their preferences. Market trends indicate that for current buyers—both consumer and non-consumer products—the image of a “green product” or a “green company” is expected. Only a few companies report that they are harmful for environment. All companies report that they are generally community friendly. The consumer would like to know, in particular, about the harmfulness to the environment. Thus, there is a knowledge gap that the companies are not filling. In addition to the advertised satisfaction indicators, you can also test customers’ perceptions of environmental responsibility. That is, the research and results in the area of social responsibility must also be accompanied by environmental responsibility. Therefore, the article aims to indicate whether the level of consumer engagement in social media affects the perception of the green energy business model and how the attitude and pro-environmental behavior of social media users affects this perception. The paper also identifies factors related to social media that influence the perception of ESCs.

Purpose: This paper aims to identify the problems arising from the relationship between greenwashing and the ambitious climate targets set by both Member States and the European Community as a whole. It is indisputable that climate change and its consequences need a firm response from states. Design/Methodology/Approach: The authors use a literature review methodology consisting of a bibliographic analysis and an analysis of legal acts. The scientific argument concerns the study of the legal regulations' weaknesses based on a case study in the form of cases negotiated in international fora. The main objective of this research method was to identify the circumstances of legislative failure. Findings: The identification of problems and their analysis can assist regulators in updating their legislative processes and also open up a wider discussion on implementation problems for pro-climate solutions. Practical implications:The practical implications of this article are enormous. First, it should be noted that law has not always kept pace with economical solutions, and in this particular case, there is no opportunity for clear legal rules that allow to surpass issues such as greenwashing. Originality/Value: The relationship between greenwashing, its qualified forms, and the implementation of legal solutions in the field of climate policy has not yet been the subject of extensive academic or economic-legal discussion.

The study aimed to determine how the public perceives the directions of decarbonization to develop a sustainable energy strategy for Poland. The political challenge is to use dedicated funds and grants to move from the energy market to low-carbon technology. For sustainable development, governments must implement an environmentally friendly, cost-effective, and socially acceptable policy. The risk of social acceptance plays a vital role in Poland, especially in Silesia, influencing the decarbonization process. The study’s main objective was to identify socio-economic features that affect the assessment of the decarbonization process in Poland, assuming that respondents used central or local funds to carry out this process. The authors deepened the multidisciplinary aspect of the analysis of decarbonization, mainly pointing to social issues, which was presented in the article. The study was conducted using the “snowball” method on a group of 444 socially diverse people. They were based on non-parametric statistical methods: Chi-square, Mann–Whitney U, and the Kruskal–Wallis test, which showed that the most effective factors in the decarbonization process are subsidies used by local governments. Moreover, it was found that people with higher education give less support to the centralization of funds for decarbonization, though they perceive that local funds provide a greater chance of success for decarbonization processes. This study fills the gap in social sciences.