Abstract:he M-learning plays an increasingly important role in the development of teaching methods in higher education. However, the success of M-learning in higher education will depend on the acceptance of users of this technology. The purpose of this article is to study the factors that impact the intentions of college and university students to accept M-learning.

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Investigations conducted in this research aim to understand the socially responsible behavior in the Moroccan context. The study focused on the consumption of fair trade products from the social economy. The results relate to the attitudes and motivations towards these products. Finally, a typology is proposed to generate profiles of consumers who are qualified from buying motives.

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