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The marketing literature exhibits a consistent lack of concern to recognize the distinct differences among the various possible manifestations of compulsiveness in the consumer‐marketplace domain. The practice of using terms pertaining to different manifestations of compulsiveness synonymously, especially when the meaning of the term “compulsive behavior” is itself under debate, creates further semantic uncertainties that hinder typological endeavors in the budding area of abnormal or deviant consumer behavior. This article attempts to remove such uncertainties by elucidating and establishing the differences among the above manifestations.

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Realizing the scarcity of research into consumers' susceptibility to salespersons' influence, this concept is developed as a general personality trait and unidimensional construct. Its associations with the two primary shopping orientations, recreational and economic, were explored. Analysis indicates that, while consumers' susceptibility to salespersons' influence and recreational shopping appear to be related, no such evidence emerged for economic shopping. These findings, as well as their various implications for marketing strategy and adaptive retail selling, are discussed.

This study developed scales for Chapman's five expressions of love: quality time, receiving gifts, words of affirmation, physical touch, and acts of service (two dimensions). A total of 338 student respondents were surveyed resulting in 321 usable surveys (95%). Of this total, 177 were women and 144 men, with a median age of 24 yr.