Purpose People are increasingly concerned about food and health and are seeking enriched products. One way to add nutritional value to yogurt consists of the addition of nutritional flour. However, it is necessary to optimize formulations that meet the consumers’ expectations. Thus, the purpose of this paper is to aim at sensory optimization of a strawberry yogurt enriched with different flours. Design/methodology/approach The optimal concentrations of each flour were defined using the Just-about-right-scale test. Then, an acceptance test was used to assess the samples at optimal concentrations. Findings It was observed that the strawberry yogurt should include 1.275 percent golden flaxseed flour, 1.093 percent green banana flour, 1.075 percent eggplant flour and 3.420 percent oatmeal flour. All formulations had good acceptability and the yogurt added with the addition of golden flax flour and the traditional product received similar sensory acceptance. Thus, it is possible to add nutritional value to strawberry yogurt by maintaining its sensory quality. Research limitations/implications More detailed studies on the shelf-life of yogurt are necessary to enable the incorporation of flours into yogurt as heat, light and oxygen can reduce the beneficial effects of flours. Therefore, researchers should test the proposed propositions further. Practical implications Optimization of an enriched yogurt is a good alternative to provide a product that meets consumers’ expectations, besides adding value to the product. However, there are technological challenges when adding functional components in foods. Thus, this study aimed at sensory optimization of a strawberry yogurt enriched with different flours. Social implications The authors aimed to provide a healthy product to the market as well as contribute toward product variety in the market. Originality/value There are few studies in respect to the sensory aspects of enriched yogurts. Therefore, this work will aid future studies, supporting the optimization of functional products and contributing toward product variety in the market.

Uma maneira de aumentar valor nutricional ao iogurte consiste na suplementação com farinhas, mas é necessário otimizar formulações que atendam às expectativas dos consumidores. Portanto, o objetivo deste trabalho foi a elaboração e avaliação de farinha de okara e a sua aplicação em iogurte desnatado sabor morango. A farinha de okara destacou-se pelo seu valor nutricional, principalmente o alto teor de fibra alimentar total (55,69%). Na primeira etapa da análise sensorial aplicou-se o Teste do Ideal com as concentrações de 1%, 2%, 3%, 4% e 5% de farinha de okara. A concentração ideal foi 0,87%. Na segunda etapa, a aceitação e a intenção de compra dos iogurte com adição de 0% (controle), 0,87%, 1,67%, 2,67% e 5,40% de farinha de okara foram avaliadas. Os iogurtes sem adição de farinha de okara e com 0,87% foram os mais aceitos e com maior intenção de compra. Portanto, conclui-se que é possível a incorporação dessa farinha em iogurte.