Each day, fans, journalists, and others look online for information about sports, leagues, and teams. Newspapers have developed Web sites that, in part, help them expand the audience for their sports coverage. Other sites also have developed that aim to attract sports fans. One type of Web site, the “fan site,” is a specialized site that focuses on one team or league. As newspaper Web sites and fan sites look to attract Internet sport consumers and advertisers, their sites have grown increasingly similar. This article looks at some of the ways that the two types of sites have grown to be more alike and looks at potential areas of research that have developed.

Throughout sport, the incidence of commercial sponsorship is increasing and shows no signs of slowing. This case study examines the negative consequences that can arise when a corporate stadium naming rights partner (Enron) becomes embroiled in financial and ethical controversies and how its collapse affected the team that uses the stadium for its home games (Major League Baseball's Houston Astros). It examines public relations strategies and tactics the Astros used to disassociate themselves from Enron and to recapture public support.

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