4Impulse buying is making a purchase that you did not originally intend to. This could be stimulated by the external shopping environment, your internal thought-processing course, or both simultaneously. Marketers, in their own way, try to make the most of this behavior to boost sales. Online shopping has always been developing at a remarkable pace, however, with the outbreak of the COVID-19 pandemic at the beginning of 2020, recent years have seen even more significant increases in terms of online sales revenue. Combining the two notions of