This study aims to determine the Marketing Strategy of MSME Sales in the Petisah Market during the Covid 19 Period. The research methodology used is a qualitative qualitative research approach, which is research that presents and data based on the results of documentation that can provide a clear picture of the object being studied, for later analysis. process and analyzed to then draw conclusions. The data analysis method used is qualitative where the data used in the study describes an object or phenomenon based on things that generally cannot be calculated using documentation data, literature studies, and secondary data. With the development of the business world today, MSMEs are required to pay more attention to competition in the business world, both domestically and abroad. If MSMEs want to remain competitive with other companies, MSMEs must pay attention to the main problem, namely marketing. Effective Product Marketing Strategies During the Covid-19 Pandemic Period, namely: offering services or products to customers who need assistance, using the right tools, maximizing old features or new features that suit the needs of the community or customers, avoiding all negative impressions can ruin your business
A college or university is an institution that develops its graduates into smart, creative, and independent individuals with quality soft and hard skills. Universities must be able to produce students who are adventurous and entrepreneurial. Students' low interest in entrepreneurship stems from their belief that being an employee is better than being an entrepreneur. Similarly, students are more willing to seek information about job vacancies and are ready to follow the selection process for new employees in government agencies and private companies, rather than preparing themselves to create jobs and work through entrepreneurship. With the growth and development of entrepreneurship science, it will increase the enthusiasm of the Indonesian people, especially the younger generation or students to participate in entrepreneurship and create jobs, not just as job seekers. Entrepreneurship is a major issue in developing countries. The progress or decline of a country's economy is highly dependent on the existence and role of the entrepreneurial group.
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