Perkembangan dunia usaha dewasa ini ditandai dengan makin tajamnya persaingan, khususnya dalam pengelolaan unit usaha perusahaan. Kondisi ini tidak saja dialami perusahaan swasta tapi juga untuk perusahaan pemerintah, karena masing-masing perusahaan mempunyai arah dan tujuan yang sama yaitu mengelola sebuah bisnis yang menguntungkan. Mengingat begitu tinggi resiko yang ditimbulkan dari pengelolaan bisnis, maka perusahaan swasta dan pemerintah mempunyai tujuan untuk memuaskan pelanggan. Adapun cara dalam menciptakan kepuasan pelanggan itu dengan jalan memberikan layanan yang baik dan ramah pada pelanggan, melakukan promosi yang menyakinakan buat pelanggan,  karena pelanggan dianggap sebagai raja sehingga perusahaan harus memenuhi segala keinginan pelanggan.PT. Cakra Adhi Darma Raya merancang dan menghasilkan produknya berupa sepeda motor Honda tipe Matic beat dari segi kelengkapan fungsi (fitur), desain, pilihan warna, keunggulan, dan daya tahan sangat lengkap dan unggul dan berhasil menetapkan harga sesuai dengan kebutuhan konsumen dalam persaingan dan  biaya yaitu harga, pengaruh harga, dan keterjangkauan harga. Kemudian telah melakukan promosi produk dengan baik, seperti advertising, sales promotion, ataupun personal selling. PT. Cakra Adhi Darma Raya juga dinilai sudah mampu bersaing secara sangat baik dari segi persaingan merek jika dibandingkan dengan merek sepeda motor lainnya. Dan dalam hal persaingan bentuk juga sudah mampu bersaing secara baik karena Honda beat bentuknya lebih sederhana dan bagus

This study aims to determine the Marketing Strategy of MSME Sales in the Petisah Market during the Covid 19 Period. The research methodology used is a qualitative qualitative research approach, which is research that presents and data based on the results of documentation that can provide a clear picture of the object being studied, for later analysis. process and analyzed to then draw conclusions. The data analysis method used is qualitative where the data used in the study describes an object or phenomenon based on things that generally cannot be calculated using documentation data, literature studies, and secondary data. With the development of the business world today, MSMEs are required to pay more attention to competition in the business world, both domestically and abroad. If MSMEs want to remain competitive with other companies, MSMEs must pay attention to the main problem, namely marketing. Effective Product Marketing Strategies During the Covid-19 Pandemic Period, namely: offering services or products to customers who need assistance, using the right tools, maximizing old features or new features that suit the needs of the community or customers, avoiding all negative impressions can ruin your business

Employee performance is the process of attaining the company's organizational goals in accordance with the company's regulations. To achieve optimal work results, the organization must have disciplined personnel, as discipline is an attitude that demonstrates the employee's commitment to the job. Therefore, to produce disciplined employees, it is necessary to provide these employees with direction and desire to work harder, which will result in the production of high-quality goods and skilled personnel. This study aims to analyze the impact of work motivation and work discipline on employee performance at PT. Telkom Akses Medan. This study employs a quantitative methodology with an associative approach. The population consists of all PT Telkom Akses Medan personnel, and the sample size is 79 individuals. The results indicate that despite the fact that PT Telkom Akses Medan employees lack discipline, work discipline has no effect on employee performance, since the performance is very fulfilling and the company appreciates the way it operates. This study also demonstrates that PT Telkom Akses Medan's performance is significantly affected by employee motivation.