In sports industry by using social media sports clubs or organizations generate promotional information in the form of blogs, photos and videos prior to their events, organizations or about their licensed products. In this study the purpose is to put forth a descriptive analysis of using Facebook in soccer clubs as a marketing tool and to shed light on quantitative and qualitative studies that might be undertaken in the future. The researchers content analyzed Facebook pages of five popular soccer clubs in Turkish Super League. In the study the researchers analyzed Facebook pages in terms of general features and marketing activities. Then four themes revealed including; Facebook profile information, promotional applications, licensed product applications and news (about game tickets, events and games, sport clubs).

There are many developments affecting societal, cultural, and political relations. The ubiquitous spread of information and communication tools (ICTs) are among these developments. Studies in literature are not indifferent to the impacts brought about in politics by ICTs, particularly by social networking sites (SNSs). During the research, many studies were found that focus on changes and transformations induced by ICTs that unprecedentedly affect interactions and relationships in political life. SNSs, a part of ICTs, have transformative effects on elected and their voters. Though there are many papers that focus on SNSs and political use of SNSs, a void was observed in relevant literature focusing on synthesizing the literature on particular country cases. For this reason, a systematic literature analysis was performed. Findings of this chapter on the political use of SNSs in Turkey indicate that political actors do not fully take advantage of SNSs and their potentialities. The political use of SNSs presents a rhizomatic formation rather than being hierarchical.

© Yazar(lar) (veya ilgili kurum(lar)) 2019. Atıf lisansı (CC BY-NC 3.0) çerçevesinde yeniden kullanılabilir. Ticari kullanımlara izin verilmez. Ayrıntılı bilgi için açık erişim politikasına bakınız. Hacettepe Üniversitesi İletişim Fakültesi tarafından yayınlanmıştır.

There are many developments affecting societal, cultural, and political relations. The ubiquitous spread of information and communication tools (ICTs) are among these developments. Studies in literature are not indifferent to the impacts brought about in politics by ICTs, particularly by social networking sites (SNSs). During the research, many studies were found that focus on changes and transformations induced by ICTs that unprecedentedly affect interactions and relationships in political life. SNSs, a part of ICTs, have transformative effects on elected and their voters. Though there are many papers that focus on SNSs and political use of SNSs, a void was observed in relevant literature focusing on synthesizing the literature on particular country cases. For this reason, a systematic literature analysis was performed. Findings of this chapter on the political use of SNSs in Turkey indicate that political actors do not fully take advantage of SNSs and their potentialities. The political use of SNSs presents a rhizomatic formation rather than being hierarchical.