In this study, we investigated the relationship between social media and users' personality factors. We used a questionnaire comprising the five-factor model of personality (McCrae & Costa, 1987), a life satisfaction scale (Diener, Emmons, Larsen, & Griffin, 1985) and a social media marketing activities scale (Kim & Ko, 2011) to collect data from 503 Faculty of Economics and Administrative Sciences students. The results show that 2 personality traits (namely, conscientiousness and openness to experience), 2 demographic attributes (namely, education and income level) and life satisfaction are significant predictors of social media use. The relationships with the other factors explored were not significant.

Introduction:The Turkish Government's 'National Tobacco Control Program 2015-2018' included plans to introduce plain packaging and also a ban on brand names on cigarette packs, allowing only assigned numbers on packs. We explored perceptions of these proposed measures, and also pack inserts with cessation messages, another novel way of using the packaging to communicate with consumers. Methods: Eight focus groups were conducted with 47 young adult smokers in Manisa and Kutahya (Turkey) in December 2016. Participants were shown three straight-edged plain cigarette packs, as required in Australia, and then three bevelled-edged plain packs, as permitted in the United Kingdom. They were then shown plain packs with numbers rather than brand names, and finally three pack inserts with messages encouraging quitting or offering tips on how to do so. Participants were asked about their perceptions of each. Results: Plain packs were considered unappealing and off-putting, although the bevellededged packs were viewed more favourably than the straight-edged packs. Numbered packs were thought by some to diminish the appeal created by the brand name and potentially decrease interest among never smokers and newer smokers. Pack inserts were thought to have less of an impact than the on-pack warnings, but could potentially help discourage initiation and encourage cessation. Conclusions: That bevelled-edged plain packs were perceived more positively than straightedged plain packs is relevant to countries planning to introduce plain packaging. The study provides a first insight into smokers' perceptions of a ban on brand names, which was perceived to reduce appeal among young people.

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Öz THE EFFECT OF INTERNET SHOPPING EXPERIENCES ON PURCHASE INTENTION ON INTERNET AND AN APPLICATION AbstractNowadays, a great majority of companies have adopted multichannel strategy and have been trying to reach the customers through internet sales in addition to store channels. The topic of this study is the effect of the internet shopping experiences of customers on their decisions on internet shopping. With this aim, the effect of brand image on brand reliability and brand congruity has been studied as well as the effect of brand reliability and brand congruity on purchase intention. It is obvious that this study will be beneficial in terms of determining the expectations of the customers who use the internet shopping channel.

Companies have to catch the best points that make them survive in this hard competitive market. For that reason they try to reach their customers in every way with a single and certain message. With this strategy a company carefully integrates and coordinates its many communication channels to deliver clear, consistent, and compelling message about the organization and its brands [1]. Therefore companies need to monitor the new communication tools and try to create more loyal customers by using social media effectively. This study's aim is to demonstrate the policies of Turkish banks about using this alternative channel, social media tools. A content analysis is done to show the profile of Turkish banks and whether they use social media tools to reach and affect their customers. The results showed that, nearly forty percent of Turkish Bank use Facebook and twitter more than other tools.