The aim of this study is to understand if social media, as frequently stated, provides an opportunity for micro scale entrepreneurs who cannot act on traditional media because of certain financial and structural challenges or it is only useful as a supporting digital tool to traditional media. This research focuses on social media from a more critical perspective in terms of its capacity to reach consumers for not registered businesses but shadow economies. In contrast to the existing literature on largescale social media campaigns, the originality of this research lies on focusing on micro scale entrepreneurs run by women and their use of social media. In this research it is found most appropriate to apply semi-structured interviews, a qualitative approach since it deals with entrepreneurs' own feelings and perceptions about their use of social media. Besides, the sample consists of only 4 self-employed female entrepreneurs. According to results, interestingly even if Facebook still preserves its function as a primary source of marketing communication, it seems that it has lost the ground to a more recent social networking site, Instagram. Additionally, the data acquired supports the existing literature as frequently claimed that social media is an advantageous tool for businesses thanks to its capability of low-cost information disclosure, instant messaging, and wide networking. However, participants agree upon certain disadvantages of social media as imitation of works, unidentified target audience, unfair competition, more share in the market.

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Background:Human papilloma virus (HPV) infection is the major etiologic agent of cervical carcinoma. The aim of this study was to determine the prevalence of HPV infection and genotype distribution in cervical swabs from 2,234 Turkish and 357 Albanian women with similar lifestyles from two different countries.Materials and Methods:HPV detection and typing were performed by type specific multiplex fluorescent PCR and fragments were directly genotyped by high resolution fluorescence capillary electrophoresis.Results:The most common type was HPV 16 and the second one was HPV 6 for both country. The third common type was 39 and 18 for Turkish and Albanian women, respectively.Conclusions:When we compare our results with other studies, there are differences between the frequency and order of the HPV genotypes detected at the second and subsequent frequencies. This may due to differences in the quality and type of samples analyzed, as well as the HPV detection methods.

ÖzBu çalışmanın amacı, İstanbul'da faaliyet gösteren ve JCI (Joint Commission International) akreditasyonu almış olan hastanelerin uluslararası kapsamda sağlık turistlerine ulaşmak amacıyla yürüttükleri dijital iletişim çalışmalarının ortaya konulmasıdır. Bu doğrultuda, hastanelerin İngilizce olarak hazırlanmış web sitelerine, İngilizce paylaşımlar yapılan Facebook ve Twitter hesaplarına yönelik içerik analizi yapılmış ve edinilen veriler değerlendirilmiştir. Araştırma bulgularına göre hastanelerin dijital iletişim kanallarında farklı dallarda verdikleri hizmetler, başarıları, hekimlerinin katıldıkları bilimsel toplantılar, ek hizmetler, sunulan ulaşım destekleri gibi konularda bilgi aktarımı yaptıkları, fotoğraf ve video paylaştıkları belirlenmiştir. Ancak hastanelerin dijital iletişimin etkileşim kurma olanağından yeterince faydalanamadığı saptanmıştır. Analiz sonuçlarına göre, dijital iletişim kanalları sağlık turizminde bir bilgi aktarım aracı olarak kullanılmaktadır.Anahtar Kelimeler: Sağlık Turizmi, Dijital iletişim, Sağlık iletişimi, JCI. AbstractThe purpose of this study is to reveal the digital communication work of hospitals which operates in Istanbul and are JCI(Joint Commission International) accredited, in order to reach health tourists within international scope. In this direction analysis were made for hospital's English web sites, Facebook and Twitter accounts which have English shares, and the obtained data is examined. It was determined that they transferred information, shared videos and photos in matters such as services in different branches given by the hospitals, the achievements, the scientific meetings attended by physicians, additional services and the offered transportation supports. However, it was determined that the hospitals have not been able to sufficiently benefit from the opportunity to interact in digital communications. According to results of the analysis, the hospitals use digital communications tools to share information in health tourism.