Introduction: This article aims to identify the most important competencies for the current exercise of journalism as a profession. Methods: The research study is based on an online survey questionnaire applied to a sample of professionals, professors, students and academic managers (N=103), and interviews with a sample of professionals in the field of journalism in Spain. Results: The article presents respondents' assessment of the importance and utility of disciplinary knowledge (know), professional competencies (know-how), academic competencies and other specific competencies proposed by the National Agency for Quality Assessment and Accreditation of Spain (ANECA, 2004). The statistical analysis of data has been performed with SPSS. Conclusions: The main results indicate that significant importance is still assigned to the traditional competencies of the journalist profile, and that these competencies are complemented with others that are in tune with the challenges raised by technological and social changes.

The professional profiles and skills related to journalism are adapting to a new paradigm as a consequence of the advent of new technologies - the web 2.0, the end of the monopoly of news production by mass media, etc. This study aims to provide a comprehensive critical mapping of new professional profiles and skills demanded in the field of journalism, based on a scoping review and in-depth interviews with professionals and academics in Spain. The results show a great variety of new profiles and nomenclatures. This is in part because of a significant overlapping in the functions emphasized by them. With regards to skills, the traditional ones are still the most valued by the market, although new competencies are becoming more and more important.