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Purpose -This paper aims to explore the possibilities of combining foresight techniques and intellectual capital management, as two approaches of participatory strategic management, in higher education institutions. The objective is to generate concrete benefits for prospective strategic management in the academic sector. It also aims to focus on how it may be possible for universities to address the challenges of major change management programmes by implementing foresight and intellectual capital management models.Design/methodology/approach -The paper reviews recent literature both on conceptual issues and experiences in relation to foresight and intellectual capital. The paper presents an ongoing project focused on the development of a vision for the future of the higher education system in Romania and a frame to differentiate Romanian universities.Findings -A proposal of an integrated use of foresight and intellectual capital management for universities is suggested. The case study presented illustrates how foresight provides an excellent approach to address the question of how to develop a shared vision of the future and jointly define a strategy to best adapt an organization to the new context, and intellectual capital management models play a role in strategic management, resource allocation and monitoring of objectives and organization performance.Practical implications -The issues addressed in the paper could provide the starting point for better integration of strategic management in higher education institutions.Originality/value -The paper explores two concepts closely related but that have not been analysed together: the relationship between Intellectual capital approaches and foresight.

This study includes the results of the investigation of several aspects of advertising in the Saturday Evening Post, as indicated by the headings of the three following sections, covering the period since 1900. The data were gathered on each topic from complete issues of the months of March, June, September, and December for the years 1900, 1905, 1910, 1915 and 1920, these months being taken as fairly representative of the advertising practice of the year. The advertisements appearing on the front and back covers were omitted from computation throughout the study.

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This report covers briefly the results of an investigation of headline usage in magazine advertising during the twenty year period beginning with the year 1900. The Saturday Evening Post was selected as the representative medium on account of its acknowledged leadership in the advertising field. An analysis of the headline was made for the years 1900, 1905, 1910, 1915, and 1920, the data for each year being compiled from the complete issues of the months of March, June, September, and December, taken as representative of the advertising practice of the year. The study naturally falls into two major divisions, the first dealing with certain mechanical aspects of the headline, and the second with the factors of content and form.