Purpose -The research study has three objectives. One is to provide empirical validation of the relationship between corporate social responsibility (CSR) and corporate abilities (CA) as an influential factor in socially responsible consumption. The second is to ascertain whether there are significant differences between CSR parameters estimated in the purchasing decisions of consumers from Peru and Spain. Finally, the authors aim to measure people's trade-off between the social (CSR) and traditional (CA) features of their purchasing decisions in terms of their willingness to pay. Design/methodology/approach -A discrete choice modelling experiment was used to test the relationship between CSR and CA, quantify consumers' intention to purchase, and establish their willingness to pay for specific social features. Findings -It was found that there is a positive relationship between CSR and CA regarding consumer behaviour and that Peruvian consumers seem to be more sensitive to CSR features of products than Spanish consumers. Moreover, the results show that the willingness to pay for each specific social feature seems to be contextually defined. Originality/value -This paper contributes to the ongoing debate regarding the importance of corporate social responsibility as an influential factor in consumers' socially responsible consumption. It quantifies the social features of companies' products and willingness to pay.

Answering research calls for better contextualisation of entrepreneurial behaviour, we examine the cultural contexts in which individuals with entrepreneurial values (Schwartz’s self-enhancement- and openness-to-change values) are most likely to be entrepreneurs. Culture is assessed through Schwartz’s cultural dimensions of mastery and egalitarianism. The results of multilevel logistic regressions with more than 35,000 respondents nested in 28 European countries support the hypotheses that individual values are more important for explaining entrepreneurship in non-entrepreneurial cultures (low in mastery and egalitarianism). Our results indicate that mastery compensates for openness-to-change, whereas egalitarianism reduces the impact of both self-enhancement and openness-to-change values.

PurposePostmaterialist values (autonomy, self‐expression, fulfilment of personal goals) have been shown to predict entrepreneurship at the country level. This paper aims to expand previous research by testing the relationship between postmaterialism and entrepreneurship at the individual level across 39 countries.Design/methodology/approachIn a series of multilevel models, with individuals nested within countries, the paper tests whether individuals’ postmaterialist values predict the probability of becoming an entrepreneur after controlling for income level, age, gender and education level. To do this, Inglehart's 12‐item Postmaterialism‐index was used. Data was taken from the 1999‐2004 database of the World Value Survey on approximately forty‐five thousand subjects from 39 countries. Models with random intercepts and random slopes were calculated.FindingsThis paper presents evidence on three issues: postmaterialism decreases a person's likelihood of becoming an entrepreneur; the effect of postmaterialism on entrepreneurship varies across countries; and this effect is more negative in countries with high levels of entrepreneurship.Practical implicationsTheoretical: individuals with materialist values are more likely to be entrepreneurs than postmaterialist individuals. This finding provides support to the hypothesis that entrepreneurs are basically economically driven people. Practical: The efficacy of public policies to promote entrepreneurial activity could be overshadowed by more deeply‐rooted cultural orientations, postmaterialism in this case.Originality/valueThe relationship between postmaterialism and entrepreneurship has been studied previously using countries as the unit of analysis; this paper's main contribution is that it expands this line of research to the individual level of analysis.

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