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Bravo's hit series Queer Eye for the Straight Guy has garnered much popular and critical acclaim. While from a Queer theory perspective, Queer Eye's openly gay stars and their easy fraternization with straight men can be celebrated, there are reasons for critical concern. In interrogating the series as an expression of the strategic rhetoric of heteronormativity, we examine how Queer Eye functions as a mediated ritual of rebellion that domesticates Queers, contains Queer sexuality, and places straight men at the sociosexual center. The series thus supports the very heteronormative order it seems to challenge.

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