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Television was born analogue, almost 100 years ago: first broadcast across airwaves, then delivered via analogue cable and satellite, to reach millions and millions of people around the world. Like many other industries, television has been under the process of digital transformation, integrating digital technologies in all parts of its value chain, from content production to content distribution. Today, inseparable from the digital transformation process is the large, diverse and ever-growing volume of data created, captured, analyzed and applied-also known as Big Data. Television is being reshaped by Big Data, with newcomers to the industry such as Netflix leading the way, for others to follow-and for others to fail. The concepts of Platform Capitalism, Surveillance Capitalism and Dataism may illuminate many of the challenges faced by the main stakeholders in the television industry, with implications that go much beyond this field. Lastly, Netflix's impact on the production, distribution and consumption of audiovisual content is still to be understood in a small market such as Portugal: the current exploratory paper is also meant to be the basis of future research in Portugal about internet-distributed television.

Digital interactive television (iDTV) is often seen as a platform with great potential to deliver health and wellness content and services directly to people. Despite the advantages of e-Health, public engagement with such services is still limited. Our research assumes that health literacy plays a key role on users' engagement with these kinds of services and we postulate that it is one of the main predictors of users' attitudes and behaviours towards iDTV health and wellness services. Our main goal was to identify and describe the factors that limit the efficiency of e-Health interventions and the potential depicted in this context by specific technologies -i.e. iDTV. The proposed research design adopts a mix of quantitative and qualitative methods and techniques. The studies were conducted in a southern European country -Portugalbetween 2012 and 2013. We found that 51.7% of the respondents showed high probability (þ50%) of having limited health literacy (low literacy) and they are more likely to be men/women with an average age of 49.81, fourth grade or less, belonging to status group D/E and showing less interest and less perception of the utility of e-Health interventions. The groups that depict limited e-Health literacy are also the ones least interested in digital TV services related to health and wellness. Following this, we propose that in order for people to realize the actual benefits of using these applications, it is essential to tailor both content and services in accordance with the depicted level of e-Health literacy.