The growth of the online sports betting market has generated new risk areas and threats to sport integrity, such as match-fixing. In recent years, institutional concern to fight against the phenomenon has been intensified and a set of countermeasures has been adopted. One of the most widely implemented measures to protect integrity in sport is to ban athletes and sports players from betting on the competitions in which they are involved. In some countries, such as Portugal, this practice has become a crime under the new legislation. Despite the legal and sporting restrictions and the prevention programmes carried out for sport institutions to explain the gambling rules, there are many athletes who are putting bets on their own competitions and even in their own games. Through interviews with key informant actors and ethnographic fieldwork, this article describes betting patterns among sports actors in Portugal and explains the perceptions and incentives that lead them to bet in their own sports, competitions and games. The results show different conceptions of integrity between the normative discourse on legal and sport governance institutions and sports actors' opinion, essentially, the premise that suggest a direct link between betting on one's own games and manipulation of these games. In some cases, betting in one's own games helps to strengthen fair play values. However, the spreading of online betting, together with the perception of inefficient controls in the implementation of sporting and legal regulations, creates opportunity structures for fixing matches and taking financial profit though gambling activities.

One of the main obstacles to detect undesirable conducts such as manipulation of games and competitions, and to combat corrupt behaviour in the sports world is the existence of the so-called "code of silence" among the sport's actors. Therefore, integrity educational campaigns, codes of conduct, ethics and disciplinary norms include the obligation to report any suspicion, approach, tentative or case of match-fixing. In some countries, such as Portugal, the obligation to denounce is incorporated into criminal law. Although several protected reporting channels have been implemented for sport institutions and federations to encourage whistle-blowing practices, the level of denouncement is still low. Through the analysis of official discourses, ethnography and interviews with key informants, this article demonstrates that despite the formal norms, reporting on corruption in sport, mainly matchfixing, is a dangerous practice that can have serious consequences for the athletes' career. More than a code of silence within sports, what exist is a series of public secrecies that deliberately recognize the existence of informal institutions that create and materialize those dangers. However, while integrity actors show awareness of the situation, the official narrative and formal norms avoid considering these problems and, moreover, throw this evidence out of the integrity narrative framework. The result is a delegitimate and non-realistic narrative that pushes sports actors to keep quiet more than promoting ethical behaviours and whistle-blowing.

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Com recurso a entrevistas semiestruturadas e análise de conteúdo, este artigo avalia e expõe a ineficácia da política de “tolerância zero” da UEFA, órgão máximo do futebol europeu, em induzir compliance nos jogadores de futebol, em Portugal, ao nível das práticas de match-fixing. A ênfase excessiva na ética individual, a externalização do fenómeno como um problema do crime organizado e a relutância em admitir falhas de governança interna são as principais razões explicativas. O artigo afirma que a regulamentação do futebol deve passar de uma lógica de compliance para políticas de enforcement.

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