The number of smokers among Indonesian teenagers continues to increase every year. Public service advertisements (PSA) for smoking prevention must be delivered with the right approach to be accepted in the minds of the audience. This study aims to expand on previous research on smoking prevention PSAs by testing the concept of the Elaboration Likelihood Model theory. The research method applied is exploratory qualitative which is complemented by the results of in-depth interviews with 4 participants of postgraduate students of communication science at the University of Indonesia. The results of this study indicate that attitudes towards issues and personal relevance are the factors that most influence the acceptance of persuasive messages on PSAs that prohibit smoking #SuaraTanpaRokok. Repetition can be used to increase the effectiveness of a given persuasive message.
Pandemi telah mengganggu berbagai aktivitas manusia terutama dalam sistem pendidikan yang membuat siswa terpaksa beralih dari pembelajaran tatap muka ke pembelajaran online. Dukungan dari guru dan orang tua sangat penting bagi siswa untuk beradaptasi dalam situasi ini. Penggunaan platform Audio Visual seperti Google Meetings, Zoom, Microsoft Teams dan Website Internal Sekolah telah menghilangkan batasan waktu dan tempat dengan mengadopsi perangkat Teknologi Informasi dan Komunikasi (TIK) seperti smartphone, laptop, komputer tablet, dll. Penelitian ini bertujuan untuk menganalisis pengaruh wabah Covid-19 terhadap transformasi digital di sektor pendidikan. Pendekatan kualitatif dengan metode literature review digunakan dalam penelitian ini. Pengumpulan data dilakukan dengan memilah artikel jurnal dengan kata kunci pandemi dan pembelajaran online 2020-2021 dari database makalah penelitian yaitu MDPI dan menghasilkan 5 jurnal dari berbagai negara untuk direview. Kajian ini menunjukkan bahwa pandemi mempercepat proses transformasi digital dalam pendidikan meskipun ada tantangan yang harus dihadapi dari segi infrasturktur (jaringan internet, perangkat digital) dan proses (modul pembelajaran online dan evaluasi pelaksanaan)
The Covid-19 pandemic has changed social behaviour in society. Especially in the process of building relationships with opposite sex, which is usually done face-to-face, is now turning online. This is the impact of the government's policy to limit large-scale social activities to prevent the development of the coronavirus. In 2020, the number of chat exchanges on the Tinder app increased by 23%. Nowadays people prefer to get to know others online before deciding to meet in person. Social Penetration Theory (TPS) can be used to analyse the process of communication and self-disclosure of an individual in building interpersonal relationships. This theory describes a person like an onion that has various layers in it because someone only provides general information in the early stages of a relationship then reveals more personal information when they get close and build trust. This research is different from previous work because it analyses TPS on Tinder application users during the Covid-19 pandemic. This study aims to review TPS on Tinder application users by testing the main assumptions of the theory in relationship development and self-disclosure. This study uses a qualitative approach. Data collection is done by searching for articles journals with keywords TPS and the use of Tinder application to build relationships. The results show that the self-disclosure mediated by digital technology can limit the general and personal information shared by its users. The limitation of it lies in the ability to read non-verbal messages. Gender factors influence how individuals build relationships in the early stages. Men tend to approach women aggressively using jokes or funny statements, while women rely more on subtle cues. Future research can focus on the communication of Tinder application users at different age ranges. This research is expected to be input for research on online communication, self-disclosure and relationship development.
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