Many caterpillars exhibit patterns of ultraviolet (UV) fluorescence, although its purpose is unclear. We used realistic plasticine models of a fluorescing caterpillar species, the Polyphemus moth, Antheraea polyphemus (Lepidoptera; Saturniidae), adorned with fluorescent paint treatments and unpainted controls to quantify bird predation in two hardwood forested regions of New York State, United States of America. In separate field studies, significantly more birds struck deployed model caterpillars that had no UV fluorescence. More strikes on unpainted and clear paint treatments suggest paint itself did not impact predation, whereas similar predation attempts on bird and human-visible fluorescent dummies suggest that UV fluorescence and not UV reflectance was responsible for the observed effect. A second study found the dummy’s location on the tree was also important, but the low number of bird strikes limited analyses. Although our results do not identify a mechanism, fluorescence may function to deter or avoid predation. Our study contributes to a growing body of work investigating the importance of UV patterns in arthropods and highlights a potentially fruitful area of future research on predator–prey relations.