Mangongkal Holi is known as the highest level of tradition on Batak Toba daily life practices. Previously, this tradition was done by those limited families for the reasons of funding and its complicated management. But nowadays, the practice of mangongkal holi tradition is more rarely to be found; eventhough there are many local wisdom implicitly impressed on it. This study is part of the first writer’s dissertation, entitled Tradisi Mangongkal Holi pada Masyarakat Batak Toba (Mangongkal Holi Tradition in Batak Toba Society). This research was done in qualitative research, the data were collected through direct participatory observation, in-depth interviews with many batak toba informants (adat’s experts, practitioners and academicians/theologians), as well as audio-visual documentation. The data were analyzed by using Miles, and Huberman model; where data condensation, data display and data conclusion/verification were the three concurrent flows activities done to make sure the process of data analysis precisely on the track. The final conclusion of this research state that there were nine local wisdom found in mangongkal holi tradition, they are: thanksgiving, respect, humble/humility, blessings, responsibility, mutual cooperation, prays, concession in dialogue, and prestige; where all these local wisdom will be well-stored and longlasting while mangongkal holi tradition conserved through good and acceptable design of recommended revitalization model. The writers believe that there are still many solutions to solve the problems of funding, such as: down-grading the level of ceremony, or unifying more individual saring-sarings in a mangongkal holi ceremony.

This is a result of a qualitative, direct participatory research done by the researchers, as a part of the first writer's Dissertation entitled Tradisi Mangongkal Holi pada Masyarakat Batak Toba. Mangongkal Holi is known as a series of ancient rituals which excavating/replacing ancestors' saring-saring from underground/basement cemetary/tambak to a new place called batu na pir/tambak na timbo as an effort in uplifting their social status in the society. In meantime, the numbers of the dead-men cannot be avoided, and the government needs larger cemetery land time to time. The data were collected through direct participatory observation, in-depth interviews with many batak toba informants (adat's experts, practitioners) as well as audiovisual documentation. The data were analyzed by using Miles, and Huberman models (2014:8), where data condensation, data display and drawing conclusion/verification were the three concurrent flows activities done to make sure the process of data analysis precisely on the track. The final conclusion is the government as well as the churches' congregation should preserve the mangongkal holi tradition as an alternative solution for the lackness of the cemetery land, since the ex-tomb could be re-used for the others dead-men. On the other hand, Rumah Saring-Saring as well as great/giant tambak/tugu should be consider as a problem solving for the needs of cemetery land in the future.

This paper describes and analyzes the ontological metaphor language in a traditional Batak Simalungunese tribe, Mambere Tungkot, Duda-Duda, and Sulang-Sulang Pahompu in North Sumatra, Indonesia. This study aims to present an analytical view of the customary tradition of thanking parents for their contribution to one’s life. This is carried out in regular conversation through the language of metaphors, in particular, ontology metaphors. Ontological metaphors describe human qualities that are given to nonhuman entities (Kovesces, 2010: 33-38).  This study applies the descriptive qualitative method to discuss the ontological metaphor depicted in the traditional ceremony. The data of the research were taken from the utterances of the speakers, namely: master of the ceremony, parents, and children involved in the ceremony. The concept of this study is the communication theory in the context of the ontological metaphor to analyze the data. The result of the study shows that most of the utterances in the traditional ceremony use ontological metaphors.

This paper describes and analyzes the ontological metaphor language in a traditional Batak Simalungunese tribe, Mambere Tungkot, Duda-Duda, and Sulang-Sulang Pahompu in North Sumatra, Indonesia. This study aims to present an analytical view of the customary tradition of thanking parents for their contribution to one’s life. This is carried out in regular conversation through the language of metaphors, in particular, ontology metaphors. Ontological metaphors describe human qualities that are given to nonhuman entities (Kovesces, 2010: 33-38).  This study applies the descriptive qualitative method to discuss the ontological metaphor depicted in the traditional ceremony. The data of the research were taken from the utterances of the speakers, namely: master of the ceremony, parents, and children involved in the ceremony. The concept of this study is the communication theory in the context of the ontological metaphor to analyze the data. The result of the study shows that most of the utterances in the traditional ceremony use ontological metaphors.

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