The purposes of this study were to identify the attributes that determine the attractiveness of a honeymoon destination and to determine the influential variables that affect the destination choice of honeymooners. The results indicated that "safety," "excellent quality of accommodation," and "reasonable travel cost" were the three most important attributes determining the attractiveness of a honeymoon destination. Significant differences in perceptions of destination attributes exist across groups of different sociodemographic and traveling characteristics of potential honeymooners. Two sociodemographic variables (i.e., age, monthly income), two traveling characteristics (i.e., length of trip, travel budget), and three destination attributes (i.e., "excellent quality of accommodation," "nightlife entertainment," "good place for shopping") are the significant determinants for classifying Taiwanese potential honeymooners by their destination choices. The findings of this study provide useful information for destination marketers in their efforts to segment the target market precisely and develop promotion campaigns effectively.

This study explores the opinions of an expert panel on factors affecting the attractiveness of forest recreation tourism in Taiwan. Twenty-three determinants of destination attractiveness were selected by reviewing the relevant literature. The relative importance of these determinants was analyzed by a panel of experts using the Analytical Hierarchy Process method. Results show that the uniqueness of forest landscapes and scenery and special climate phenomena are two of the most important attributes determining the attractiveness of forest recreation tourism. The reliability and convenience of access to forest recreation sites owing to their remote location are also highly evaluated. The provision of high-quality accommodation and cuisine is considered an essential component to enrich visitors' recreational experience in forest settings. The major implications for both the public and private sectors to achieve long-term sustainability are threefold: ensuring sustainable use of natural environment, enhancing the reliability of access modes to the destination, and improving the quality of lodging facilities and catering services. Together these three requirements can help create socioeconomic sustainability in remote forest communities with limited alternative employment opportunities.

Previous studies on the field of education abroad have mainly focused on the factors influencing the mobility of international students from developing to developed countries and very few have been conducted to investigate the factors influencing the flow of international students to the Asia Pacific region. As a piece of country-specific research, this study, with an attempt to explore why and how international students travel to Taiwan for the purpose of study and to describe possible implications for the authorities and institutions offering higher education, is timely and worthwhile. A push–pull model is developed to identify the factors relating to the three-phase model of study abroad decision-making process, while the analytic hierarchy process method is used to examine the relative importance of these factors. The findings of this study suggest that policy makers and institutional administrators should focus on offering various kinds of scholarships for international students, designing multilingual websites for international students with different languages, promoting language training programs for international students, and designing student recruitment strategies tailored for the different study groups of international students at the government and the institution levels. This study is of particular significance because global competition between countries for international students and especially for the best among them will be more intense in the future.

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Purpose – The purposes of this study were to identify the sector-specific destination attributes as antecedents of tourism satisfaction in the context of industrial tourism and examine their relative impact on intentions to recommend and re-participate in factory tour activities as consequences of tourist satisfaction. Design/methodology/approach – The 26 sector-specific destination attributes ranging from the diversity of on-site and nearby tourism resources, the ease of internal and external accessibility, the availability of lodging and dining facilities to the provision of information services and safety and emergency systems were drawn from the relevant literature. Data were collected with 222 on-site visitors using convenient sampling on three separate weekends in August 2014. Findings – The results showed that tourist satisfaction with factory tour experience is composed of seven dimensions, namely, lodging and dining facilities, internal accessibility, nearby attractions, external accessibility, provision of safety and emergency systems, on-site attractions and provision of information services. While satisfaction with the provision of safety and emergency systems is the most important positive contributor to overall satisfaction, satisfaction with the on-site attractions exerts a negative effect on intention to recommend. Nevertheless, the higher overall satisfaction the visitors have, the more possibility they will recommend and re-participate in factory tour activities. Research limitations/implications – There were three limitations to this study. First, this study was confined to Taiwan. The sector-specific destination attributes may be limited and only applicable to Taiwan. Second, this study was based on a convenience sample of 222 domestic tourists at the three selected tourism factory sites. The results may not be generalized beyond this population. Third, overall satisfaction, intention to re-participate and willingness to recommend were all measured by a single question. The use of a single-item measure may cause the measurement error inherent in any singular measure and weaken the reliability of findings. Practical implications – This study is a step toward strengthening tourist satisfaction with factory tour experience. Ensuring on-site safety and security is listed as the top priority for both the government and industry sectors. The bad publicity arising from any accidents occurring on any tourism factory sties could seriously tarnish the overall factory tour experience, which, in turn, influences more significantly on intention to re-participation than on willingness to recommend. The second task is to diversify the on-site attractions, which enable the pursuit of learning as a type of leisure/entertainment, and promote the authentic aspects of these attractions through social media. Originality/value – Previous studies have examined the antecedents and consequences of tourist satisfaction with the chosen destination; however, none has been undertaken in the context of industrial tourism. Moreover, the existing industrial tourism literature has mainly focused on the socio-demographic and traveling characteristics of industrial tourists as well as the conditions under which industrial tourism can be successfully developed in the Western context. The perceptions of industrial tourists toward the determinants of industrial tourism potential in the context of Asia generally and Taiwan in particular have been poorly under-researched. This study with an attempt to address these issues is, therefore, both timely and worthwhile.