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Programme evaluation regarding how to trigger consumers' impulse buying behaviour has become a concern of enterprises in terms of developing effective marketing models. Using the quantitative method, this study probed into the effects of cosmetics consumers' consumption situation and experiential marketing in marketing activities on brand image and impulse buying behaviour. Statistical Package for the Social Science (SPSS) and structural equation modelling were used to analyse the causal relationships among four factors. The results suggested that consumers who are female, unmarried, aged 30 -35 years old, have a university degree, and work in the service industry are prone to impulsive buying of cosmetics. Moreover, both consumption situation and experiential marketing were found to positively influence brand image. Cosmetics differ from other retail goods in so far as the 'consumption situation' must influence consumers' 'impulse buying behaviour' through 'experiential marketing'. Based on the findings, suggestions are proposed for marketing, as well as for decision-making of enterprises.

The aim of this study was to discuss the Research of Community Tai Chi Chuan Participants' Leisure Benefits and Well-being. A questionnaire survey was conducted on the community Tai Chi Chuan participants in Taoyuan city. A total of 500 valid questionnaires were retrieved, and the data were analyzed with SPSS 12.0 and AMOS 7.0 structural equation model analysis (SEM). The findings were as followed: 1) The background variables of the community Tai Chi Chuan participants in Taoyuan City: Gender had no difference in the factor of ``psychological benefit'' of leisure benefits. Occupation, age, education, the number of times a week to participate community Tai Chi Chuan and participation in seniority reached significant difference in leisure benefits. 2) The background variables of the community Tai Chi Chuan participants in Taoyuan City: gender, occupation, age, education, the number of times a week to participate community Tai Chi Chuan, participation in seniority reached significant difference in well-being. 3) The study showed community Tai Chi Chuan participants' leisure benefits had a significant positive correlation in well-being. Based on the findings, suggestions were proposed to related Taiwan Tai Chi Chuan promotion for reference.

Abstract. Although many studies have discussed visual acuity (VA), the childhood myopia epidemic has not been alleviated and requires further investigation. This study, therefore, investigates the differences in children's VA among various family structures and the effects of visual health attitudes (VHA) and visual health behaviors (VHB) on VA. The children in low socioeconomic status (SES) families in Changhua County, Taiwan are the main research subjects. Using purposive sampling, the study conducts a questionnaire survey and a VA examination on low SES children, undergoing counseling at two social welfare organizations in Taiwan. The VA examination was conducted at the two social welfare organizations by an ophthalmologist from Tzu Chi Hospital, Taichung, between October 2016 and December 2016. 265 questionnaires were returned. Significantly, over 60% of the samples of low SES children were not living with their parents. Of these children, the highest proportion (35.8%) lived with their mothers; the second-highest (31.3%), lived with their grandparents; and the third highest (29.4%), lived with their fathers. 86.4% of the low SES children had poor (below 1.0) VA. The study, therefore, concludes that schools should focus on low SES students, and should focus on improving the VHA of the youngest students.