Bilateral relationship between Indonesia and China which is a pivotal pathway to Global Maritime Axis’s foreign policy has been relentlessly addressed by President JokoWidodo since his early administration in 2014. However, Indonesia is aware that China’s claim of nine-dashed line (9DL) has overlapped with Indonesia’s sovereignty area, Natuna water. This territory dispute has pushed Indonesian government to take a decisive action by sending a verbal note protest to the Chinese embassy in Indonesia. In the perspective of international communication, this action has scrutinized the interdependence between media systems and political systems as a form of a symbiosis connecting and creating perceptions on the issue. Propaganda techniques of mass media, such as inter alia, name-calling, glittering generality, transfer, plain folks, testimonial, selection, bandwagon, and frustration of scapegoat, might create certain perceptions. This study maps the propaganda techniques by Indonesian high-circulated newspaper Kompas and China’s state-run media Xinhua news agency. This study applies quantitative content analysis method in the period of May 30 to July 30, 2016.

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In the era of new media, social media is one of the tools that are used by the mass media to develop and expand target readers. Target readers, developed through social media usually called virtual communities. Virtual communities have been utilized by the media to expand their target market. Parenting Indonesia has decided to also establish a virtual community for  its readers. Based on Porter's theory community typology, researcher analyzes five attributes of typology in Parenting Indonesia’s virtual community on Facebook. The concepts analyzed in this study are New Media, Social Media, Social Networking, Virtual Community and Typology of Virtual Community. Research methodology used in this research is a case study with qualitative approach, the paradigm of post-positivist, and descriptive type. The data collection techniques are interviews and participant observation. The results show that Parenting Indonesia’s virtual community on Facebook has this following typology: participants have similar interests in parenting information and have elements of social function, exist within virtual environments only, has a hybrid platform (asynchronous and synchronous), including public interaction that are strong and intense, and used to seek profit. Keywords: virtual community, new media, social media, a typology of virtual community

Bilateral relationship between Indonesia and China which is a pivotal pathway to Global Maritime Axis's foreign policy has been relentlessly addressed by President Joko Widodo since his early administration in 2014. However, Indonesia is aware that China's claim of nine-dashed line (9DL) has overlapped with Indonesia's sovereignty area, Natuna water. This territory dispute has pushed Indonesian government to take a decisive action by sending a verbal note protest to the Chinese embassy in Indonesia. In the perspective of international communication, this action has scrutinized the interdependence between media systems and political systems as a form of a symbiosis connecting and creating perceptions on the issue. Propaganda techniques of mass media, such as inter alia, namecalling, glittering generality, transfer, plain folks, testimonial, selection, bandwagon, and frustration of scapegoat, might create certain perceptions. This study maps the propaganda techniques by Indonesian high-circulated newspaper Kompas and China's state-run media Xinhua news agency. This study applies quantitative content analysis method in the period of May 30 to July 30, 2016.Keywords: South China Sea, Media, Propaganda Technique, Quantitative Content Analysis Abstrak Hubungan bilateral Indonesia-Cina merupakan hal fundamental dalam implementasi kebijakan luar negeri Indonesia yang dikenal dengan Poros Maritim Dunia. Meskipun demikian, Indonesia tidak bisa memungkiri bahwa sebagian besar wilayah konflik Laut Cina Selatan dalam nine-dash line (9DL) memiliki tumpang tindih wilayah dengan wilayah Indonesia. Konflik terbuka pada tahun ini antara Indonesia dan Cina menuai protes keras dari Indonesia yang disampaikan melalui protes resmi langsung ke kedutaan besar Cina di Indonesia. Dari sisi komunikasi, hal ini dianggap penting karena media dan sistem politik internasional merupakan sebuah simbiosis yang menghubungkan dan membentuk pandangan terhadap isu tersebut. Pandangan tersebut salah satunya dibentuk oleh propaganda media massa. Dalam studi komunikasi internasional, teknik propaganda media terbagi menjadi delapan, yaitu name calling, glittering generality, transfer, plain folks, testimonial, selection, bandwagon, dan frustration scapegoat. Penelitian ini akan memetakan teknik propaganda yang digunakan oleh media massa dari Indonesia dan Cina, yaitu Harian Kompas dan Kantor Berita Xin Hua. Metode penelitian yang digunakan adalah analisis isi kuantitatif dalam periode 30 Mei hingga 30 Juli 2016.

The plastic bag diet campaign has been carried out by many parties including government agencies, but the campaign is feared to only reach the cognitive stage, not a meaningful change in attitude. Many campaigns on the problem of plastic waste have been carried out from NGOs, the private sector, and the government, but what is wrong so as to the problem of plastic waste continues to occur? Why does the problem of plastic waste still stop at the campaign without a comprehensive behavior implementation of the community? The research method was a survey using quota sampling and descriptive. The population people in Balikpapan, Jakarta and Surabaya. The campaign to limit plastic bags can be successful if there is a synergy of the regulators; the government and NGOs, the private sector such as retailers, and the community. The related parties are expected to design a campaign in accordance with the social marketing model. Moreover, the related parties must also conduct formative research of the target behavior: the community about plastic waste and the extent to which the related parties must endeavor so that it can be known what audience benefits are most appropriate in formulating a campaign. In the implementation of social marketing, related parties have to clearly formulate the target behavior that exists so that people are not confused and have one voice. In addition, policies must also be upheld to support and maintain the results of social marketing to be sustainable. Moreover, educational and outreach programs that can change behavior about the environment will also help future generations to reduce pollution of plastic waste.