The purpose of this study is to explore the impact of the use motivation of Sports Intelligent Wearable Equipment on target orientation and Sports involvement. Taking the users of sports intelligent wearable equipment as the research object, the researchers were asked to send questionnaires and network questionnaires, total of 400 questionnaires were issued, 385 valid questionnaires were collected, the effective recovery rate was 96.25%. Data processing use descriptive statistics, independent sample t test, single factor variance analysis and multiple stepwise regression analysis. The research results are: first, male was mainly using the movement of intelligent wearable equipment: for the most age were 21 to 25 years old; most of the smart wear device price are below 1000. Second, different background variables in the use motivation, target orientation and sports involvement have significant differences exist. Third, the use motivations will positively affect the target orientation; the use motivation among the curiosity and epidemics will positively affect the sports involvement; target orientation will positively affect sports involvement.

Background. In the study of wearable device users, it was found that the intentional motives for using wearable devices were a novelty, fun, and popular trends, but whether the needs and functions of device users will change due to the change the time is the focus of this study. Objectives. This study aims to examine the path relationships among motivation of use, exercise commitment, and exercise engagement of users of wearable fitness devices. Methods. The subjects of the study were users of wearable fitness devices. The questionnaires were distributed online through purposive sampling. A total of 479 questionnaires were distributed, and 347 valid questionnaires were collected after excluding invalid questionnaires with an effective response rate of 72.4%. The response data were validated by descriptive statistics, confirmatory factor analysis, and a structural equation model. Results. The results of the study reveal that users of wearable fitness devices are mainly motivated by "informativeness" and "practicality and instrumentation"; motivation of use does not directly affect exercise engagement (t = 0.895, P < 0.056). Exercise commitment is mediating between the motivation of use and exercise engagement; motivation of use positively affects exercise commitment, and exercise commitment positively affects exercise engagement (t = 3.856, P < 0.001). Conclusion.Wearable device users believe that the wearable devices can record their own exercise-related information, enhance exercise efficiency, and provide an easy-to-understand interface with a sense of entertainment and novelty technology, which support the device users to engage in physical activities. Commitment to exercise will influence the individual's continued engagement in exercise.