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Background. World Health Organization pointed out in 2019 that insufficient physical activity has become the fourth major risk factor affecting global mortality. Objectives. This research explores the influence of multi-media teaching intervention in the physical education curriculum on college students' sports attitudes and behavior. Methods. The subjects of weight training and Yogalates courses (94 people in weight training class 2 and 94 people in Yogalates class 2) were divided into experimental and control groups. Both groups were taught in person for 18 weeks. The experimental group participated in multi-media audio-visual teaching for 6 weeks, once a week, for 30 minutes. The control group did not implement multi-media audio-visual teaching. Before and after the teaching experiment, 188 questionnaires were issued with the sports attitude and sports behavior scales, and 184 (97.8%) were effectively returned in the pre-test; 180 (95.7%) were effectively returned in the post-test. After the questionnaire was collected, it was analyzed by descriptive statistics, cross-analysis, and an independent sample t-test. Results. The study found that after multi-media teaching is involved in physical education courses, students' sports attitudes and behaviors are significantly higher than in traditional teaching, and the number of students participating in sports after class has increased significantly. Conclusion. Multi-media teaching intervention in physical education courses can effectively improve students' attitudes towards sports, change their actual participation in sports, and enable students to develop the habit of continuing to participate in sports after class.

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The purpose of this research is to understand the influence of sports lottery consumption motivation and sport spectators on sports participation behavior. In the present study, a total of 500 questionnaires were issued. Out of those, 479 valid questionnaires were returned. Self-compiled consumption motivation scale, sports spectators scale and sports participation behavior scale were used as research tools, with sports lottery ticket purchasers as the research object of the current study. The effective return rate is up to 95.8%. Followed by data collection, statistical analysis was done using various statistical tests which include, descriptive statistics, independent sample t test, single factor variance analysis and snow-fee method post-comparison, Pearson product difference correlation, multiple stepwise regression analysis and logistic regression. Conclusion: The overall consumption motivation of sports lottery consumers present a medium-level cognition situation. The sports spectators scale present a medium-to-low level situation, and the overall sports participation behavior-goal identity present a medium-to-high level cognition situation. Gender has a significant role with respect to entertainment factors and sports spectators in the consumption motivation factor dimension. Age has a significant role with respect  to the public welfare factor in the consumption motivation factor dimension; education degree is in the consumption motivation factor dimension of economic factor, public welfare factor and sports spectators and sports participation behaviors-goal identification were found to be significantly different. Marriage had a significant difference in consumption motivation factor in terms of entertainment factor, public welfare factor and sports spectators and sports participation behaviors-goal identification; occupation is in consumption motivation factors economic factor, public welfare factors have reached a significant difference; monthly income has a significant difference in consumption motivation and sports spectators. Significant correlation was found between consumption motivation and sports appreciation. Consumption motivation had a positive effect on sports participation behavior-goal identification shows entertainment factor and public welfare factor; sports spectators show a positive influence on sports participation behavior-goal identification. Sports spectators had shown a significant relationship between sports participation behavior and actual participation.