This study aims to examine the variables influence on continuance usage intention. GOJEK application as an object to be observed. A quantitative and causal research with purposive sampling method was used in this study and the research approach is personal survey in Surabaya. Total respondents were 306 who have used GOJEK Application for at least three times for the past three months. We used structural equation modeling (SEM) analysis within IBM SPSS 21.0 and IBM SPSS AMOS 21 for Windows. This research results showed that users' perceived usefulness is the key determinant of GOJEK Application continuance usage intention. The results contribute to more understanding the drivers of GOJEK apps that enhance the continuance intention of GOJEK apps usage in Indonesia.

This study aims to examine the relationships customers' perceived green practices, perceived the green image of a canteen, and attitudes toward a canteen, Keluwih customers and identifies the key green practices that influence customers' perceptions of a canteen's green image. The model used for this study adopted from Jeong et al. (2014). The respondents came from the employee, lecturer, and students of University of Surabaya with total 200. Data were analyzed using SEM with AMOS 18. First, the results suggest the perception of green practices affects customers' perceived green image of a canteen which in turn influences customers' attitudes toward a canteen. Second, the moderation of PCEG group in the research model between the group of Less Green and Green is not supported.In Less Green group, there is an indirect influence ofenvironmentally friendlypractices on the behavior through the mediation of the image of Keluwih canteen with environmentally friendly. In Green group, there is a direct influence of environmentally friendly practices on the consumers' attitude of Keluwih canteen. Finally, the paper includes a theoretical model that helps explain customers' formation of a green image and attitudes toward a canteen Keluwih and offers practical guidelines for effective green marketing management in canteen Keluwih management.

Recently, environment and ecology have become critical issues for the global population and entrepreneurs. The millennial generation is considered one of the most prominent population groups and an attractive target for many companies to engage. This study aims to understand the Japanese millennials' attitude toward Indonesian rattan furniture as a green product. Indonesia is one of the biggest rattan furniture suppliers to the global market where Japan is listed as the third biggest market for Indonesian rattan furniture after the U.S. and European region. In this study, the researchers made an exploratory qualitative approach to understand Japanese millennials' attitude towards Indonesian rattan furniture by analyzing the data based on the theory of characteristics of millennials and consumer attitude. This research was conducted in Indonesia and Japan. The results show Japanese millennials' attitude toward Indonesian rattan furniture is positive. Aesthetic values, price, and "summer" image of rattan furniture are the findings.

This study aims to analyze factors that affect customers’ satisfaction when purchasing fashion products through Indonesia’s e-commerce. The respondents involved in this study were those who purchased fashion products on e-commerce at least 3 times in the last 3 months and were at least 18 years old. This study uses a quantitative approach, employing SEM methods for structural equation modeling, and uses SPSS 25 and AMOS 26 for data processing. This study shows that Online shopping experience, Seller service, External incentives, and Security/Privacy directly influence Customer satisfaction. This study’s findings could help e-commerce and online businesses focus on establishing better customer satisfaction strategies.

Background: Provide an adequate background covering the literature review and the gap of the research with other relevant former research works. Aim: This study aims to determine the Factors Affecting Adoption Intention to OVO Mobile Payment Users in Surabaya. Method: This type of research is basic business research using a quantitative approach with data analysis in the form of SEM (Structural Equation Model). Management of data in this study using AMOS 22.0 for windows which are used in testing the Measurement Model (Outer Model) and Structural Model (Inner Model). The sampling technique used is 300 respondents with the last education of SMK/SMA and have used m-payment OVO in the last 6 months and who are domiciled in Surabaya. Findings: The results showed that Perceived Transaction Convenience (PCT), Compatibility (COM), Relative Advantage (RA), Government Support (GS), Additional Value (AV), Perceived Risk (PSR), Absorptive Capacity (AC), Affinity (AFFI), and Personal Innovativeness in Information Technology (PIIT) is proven to have a significant effect on  Adaptation Intention (AI). In addition, Social Influence (SI) has been shown to have non-significant results on the Adaptation Intention (AI) of OVO mobile payment users in Surabaya.