The purpose of this study was to analyze the schematic interactions between clothing country of origin cues in catalogs in relation to quality and price images. Findings from interviews with 300 consumers suggest for price images, subjects were likely to use an "averaging" process when combining country of origin and catalog information cues. However, for quality images, an averaging process was less likely to take place and an anchoring effect in favor of lower quality image cues was observed. Implications for clothing catalog marketers in terms of quality and price images are addressed.Information presentation is one means by which marketers attempt to influence consumers. This is especially true for direct marketers such as catalog companies. It becomes important to know what information consumers want and how marketing strategies can be developed in light of information orientations on the part of consumers. How-