This article focuses on consumer behavior research to better understand Australian baby boomer tourists, although the principles and methods behind this empirical study are equally applicable to the baby boomer tourism markets in the United States, Canada, and New Zealand, all of which experienced a major postwar baby boom. Lifestyle research, using both secondary and primary data, was the principal behavioral research approach enhanced with survey findings on the psychological motivation for vacation travel among baby boomers, as well as their vacation risk perceptions and travel patterns. Three prime-target baby boomer lifestyle segments were identified on the basis of their propensity for pleasure travel, and the three groups were profiled by their travel motivations, risk perceptions, and patterns. Distinct intergroup differences were found, which indicate a need to tailor the development and promotion of new tourism and hospitality products to each segment of boomers. The findings have relevance for marketing to North American baby boomers as well.

This small exploratory pilot study was undertaken to explore the moving and handling practices of nurses working on two medical wards and to determine nurses' perceptions of factors that might influence those practices. Data were collected by means of non-participant observation and semi-structured interviews. The results suggest that risk assessment of the task, load, environment and individual capabilities, carried out in the clinical area, was often incomplete. Factors influencing moving and handling practice included insufficient equipment, lack of space, unsuitable uniforms, and negative attitudes towards changing practice. In view of changing practices, nurses need to be aware of the factors that promote or hinder moving and handling practice if they are to address these issues.