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The expansion of international standardization has reinforced enduring questions on the legitimacy of standards. In that respect, the participation of all stakeholders, including the weakest ones (unions, NGO, consumers’ associations) is crucial. Given the recognized role of consumers’ associations to express legitimate objectives, the question of their representation becomes central. In order to get a deeper understanding of their participation, this article explores the evolution of their representation within the Swiss national mirror committees of international standardization between 1987 and 2007. It probes the extent to which their participation is determined by the distinctiveness of issues supposedly related to consumers’ concerns and by their own use of standards. The empirical findings of our study indicate an underrepresentation of consumers’ associations and confirm the topical specificity of their implication in standardization processes. Finally, we found evidence that the use of standards in an association’s activities supports and encourages its participation in standardization committees.

RésuméNotre communication porte sur un projet pilote (INTERNORM) financé par l'Université de Lausanne pour favoriser l'implication des acteurs associatifs dans l'élaboration des normes internationales de type ISO. Elle analyse les effets d'un dispositif participatif sur l'environnement institutionnel très particulier de la diplomatie technique ayant cours à l'ISO. Elle présente les résultats intermédiaires d'une réflexion sur l'apport de dispositifs délibératifs pour démocratiser le champ de la normalisation internationale, largement dominé par le savoir expert et les acteurs économiques. Elle situe cette réflexion au croisement des travaux de relations internationales sur les nouvelles formes institutionnelles de la gouvernance de la mondialisation et des études sociales des sciences et des techniques sur la participation dans les rapports science -société. En identifiant plusieurs registres dans lesquels situer les difficultés d'une plus grande implication des acteurs associatifs dans les procédures d'élaboration de spécifications techniques de type ISO, nous posons l'hypothèse qu'il existe d'importantes limites à l'accroissement de la dimension participative de la gouvernance globale. AbstractOur paper presents a pilot project (INTERNORM) funded by the University of Lausanne to support the involvement of not-for-profit organisations in international standard setting bodies such as the ISO. It analyses preliminary results on how a distinct participatory mechanism can influence the institutional environment of technical diplomacy in which ISO standards are developed. It reflects on the contribution of innovative deliberative mechanisms to democratise the field of international standardisation, largely dominated by expert knowledge and market players. It draws upon international relations literature on new institutional forms in global governance and social studies of science on participatory issues in sciencesociety relations. The paper argues that there are significant limitations to the rise of civil society participation in such global governance mechanisms and examines several types of barriers to the involvement of not-for-profit organisations in ISO standard-setting processes.

This paper presents a pilot project to reinforce participatory practices in standardization. The INTERNORM project creates an interactive knowledge center based on the sharing of academic skills and experiences accumulated by the civil society, especially consumer associations, environmental associations and trade unions to strengthen the participatory process of standardization. The first objective of the project is action-oriented: INTERNORM provides a common knowledge pool supporting the participation of civil society actors to international standard-setting activities by bringing them together with academic experts in working groups and providing logistic and financial support to their participation in meetings of national and international technical committees. The second objective is analytical: the standardization action provides a research field for a better understanding of the participatory dynamics underpinning international standardization. This paper presents three incentives that explain civil society (non-)involvement in standardization that overcome conventional resource-based hypotheses: an operational incentive related to the use of standards in the selective goods provided by associations to their membership; a thematic incentive provided by the setting of priorities by strategic committees created in some standardization organization; and a rhetorical incentive related to the discursive resource that civil society concerns offers to the different stakeholders.

This paper explores the plurality of institutional environments in which standards for the service sector are expected to support the rise of a global knowledge-based economy. A wide range of international bodies is able to define standards affecting the internationalization of services. Relying on global political economy approaches, the analysis uncovers the power relations underpinning the various forms of standards supporting a deeper integration of the market for services. Service standards are conceived as heterogeneous forms of transnational hybrid authority. The empirical study focuses on recent developments in the International Organization for Standardization (ISO), the European Union, and the US. In contrast to conventional views opposing the American system to the ISO/European framework, the paper argues that institutional developments of service standards are likely to face trade-offs and compromises reflecting contrasting models of standardization, not only between, but also across, those systems. While this undermines the conventional analysis of a transatlantic divide in standardization, it also shows that the variance between product and service standards is much greater in the European context and the ISO system than in the US, where it is hardly debated.