This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust. Data were collected from three metropolitan customers who use tablet PCs. We obtained 383 valid samples, giving a valid response rate of 89%. Data analysis was performed with SmartPLS2.0 and SPSS 23.0 to test the proposed model. The results indicate that an expressive brand relationship significantly predicts brand trust and brand loyalty. In turn, brand trust has a positive influence on brand love, while brand awareness and brand love influence attitudinal and behavioral loyalty. Expressive brand relationship has two indirect mediating affects via brand trust and brand love, which influence brand loyalty. Finally, we suggest managerial implications and directions for future research.

In recent years, with the rapid development and wide application of the Internet, it has become the main place for the generation and dissemination of public opinion. To grasp the information of network public opinion in a timely and comprehensive way can not only effectively prevent sudden network malignant events but also provide a reference for the scientific and democratic decision-making of government departments. Therefore, in view of the practical application needs, this article studies the emotional characteristics and the evolution of public opinion over time based on the emotional feature words of network public opinion participants. Firstly, the positive and negative emotional lexicon of HowNet emotional dictionary is used, and the commonly used emotional lexicon and expression symbols are added to the lexicon. At the same time, the polarity annotation method of Chinese emotional lexicon ontology is used to construct the emotional lexicon of this article. Secondly, considering other emotional polarity characteristics in the dictionary, an emotional tendency analysis model is proposed. In this article, emotional analysis is applied to the evolution analysis of network public opinion, and the change of network public opinion characteristics with time series is obtained. The simulation results show that the emotional dictionary constructed in this article and the proposed model of emotional orientation analysis can effectively analyze the emotional characteristics of network public opinion participants and apply emotional analysis to the evolution analysis of network public opinion, which can get the change of emotional characteristics of public opinion participants with time series.

Higher education, which has the function of cultivating human capital, has already become a key focus of developed countries around the world. From ministries of education to higher education institutions, many bodies are dedicated to enhancing student learning outcomes. However, social and educational problems derived from disadvantaged groups have long been hindering the development of individuals and the whole country. This study examines the learning motivations of economically disadvantaged versus non-disadvantaged college students and evaluates the relationship between learning modes and learning outcomes from a selfdetermination theory (SDT) perspective. In this study, 817 valid questionnaires were collected to compare the two sample groups in terms of learning path. The results show that non-economically disadvantaged students have superior outcomes compared to disadvantaged students in terms of role identity, academic identity, explorative learning, exploitative learning, and cognitive and non-cognitive gains. In regard to path analysis, economically disadvantaged students are significantly superior to non-disadvantaged students in the face of positive influence of academic identity on different learning modes and positive influence of explorative learning on cognitive and non-cognitive gains. Finally, based on the conclusions, this study proposes some suggestions specific to theoretical mode for future study.

Previous studies of the relationship between job security and job satisfaction were mostly conducted on research samples in Asia from the perspective of oriental culture; however, under the same cultural background, different social systems might lead to different cognition outcomes. Therefore, this study examines the job security and organizational support of Taiwan and mainland China employees from the perspectives of competence enhancement motivation, and investigates the relationship between employability and job satisfaction. Adopting judgmental sampling, a total of 1307 valid questionnaires were collected from Taiwan and mainland China employees. The path relationship of the two groups was examined through structural equation modeling (SEM) by using analysis of moment structure (AMOS). Results show that job security and organizational support are positive for employability and job satisfaction. Employability has a positive influence on job satisfaction. Additionally, employability has a mediating effect of job security and organizational support on job satisfaction.

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