There is evidence that consumers tend to highly regard the quality, authenticity, ethical standards, country of origin and sustainable production of foodstuffs; hence, the growing number of studies on products of Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI). PDO and PGI labelling is associated with the preservation of local plant varieties, the financial reward of local people and the sustainable development of rural areas. This study was set out to investigate the factors associated with Greek consumers’ intention to buy PDO/PGI food products. A total of 615 consumers took part in the study from the municipality of Attica, Greece. The survey was conducted during the period of March 2011 to April 2013. Results indicated that approximately 50% of respondents were willing to buy PDO/PGI products whereas the willingness to buy these products constituted an important factor in purchasing them. More specifically, according to the regression analysis, factors that are significantly associated with respondents’ willingness to buy PDOs/PGIs were as follows: origin, health claims and label of a product, as well as sustainable consumer behaviour. Understanding the main factors relating to consumers’ purchasing intent towards PDO/PGI products is an important step towards promoting special labelled agri‐foodstuffs and hence contributes to the local sustainable development.

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Summary Seventy olive oil samples with protected geographical indication (PGI) or designation of origin (PDO) were analysed for fifty‐one target pesticides by means of gas chromatography coupled to mass spectrometry. The highest detection rates were observed for penconazole (n = 20), α‐endosulfan (n = 18), β‐endosulfan (n = 16) and flufenoxuron (n = 12). Four of the seventy investigated samples contained pesticide residues in levels exceeding MRLs. However, the investigated samples showed decreased occurrence and levels of pesticides residues in comparison with previous studies concerning samples from Greek conventional and organic cultivations. According to Spearman matrix, powerful correlations were obtained between α‐endosulfan and β‐endosulfan, detected as pair in thirteen samples and between flufenoxuron and penconazole detected as pair in eleven samples. Among Greek olive oil samples, the Cretan ones showed the lower detection rates and the lowest average number of detected pesticides per sample (1.75) in the case of pesticides positive samples.

A variety of indicator-based methods have been developed for the sustainability assessment of farming systems (FSs). However, many of them lack holisticity, focus on a specific agricultural sector/product, and do not provide aggregated results to better support decision-making process. The goal of this study was, for the first time, to assess, in a holistic manner, the sustainability performance of different FSs in southeastern Cyprus. The methodological framework involved three major steps. First, the sustainability context was set, and a list of 41 environmental, social, and economic indicators was created. The indicators were then calculated using data from 324 farms. Second, six FSs were identified using multivariate analysis. Finally, the sustainability of FSs was assessed by combining numerical (construction of four composite sustainability indices) and visual (presentation of indicator scores and values with graphs and tables) integration approaches. While the indices provided the “big picture”, visual integration revealed the areas where policy interventions are needed. The analysis showed that sustainable agricultural practices are already used by some farmers in the area. The results could be used for benchmarking purposes and to aid decision-making process in Cyprus but might also be useful for other Mediterranean regions with similar agro-ecological conditions.

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