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Blockchain technology claims to disrupt the existing financial system, the way of doing business, and to empower ordinary citizens against an elitist economy through decentralization of the decision-making process. In the political arena, the disruptive ideology branded as 'populism' challenges the neo-liberal establishment. By appealing to peoples' fears, frustrations, and dissatisfaction with the political elites, exploiting distrust in the so-called establishment, populism claims to deliver more power to the people. In this article, we draw a parallel between core foundations of political populism and those of blockchain and propose a theory of technological populism. Technological populism as reflected by blockchain platforms exploits the rhetoric of empowering the disenfranchised through decentralized decision-making process, enabling anonymity of transactions, dehumanizing trust (promoting trust in computation rather than trust in humans and institutions) as well as breaking the monopoly in the financial system and money supply. The rhetoric of empowering the disenfranchised against financial elites is not only propaganda but also a method of accumulating wealth for technocratic elites. Ultimately, the blockchain and cryptocurrency world has perfected what political populists have pioneered-unrealistic promises, turning the citizen against "the elites" only so long as they are not the elites in charge.

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The article 1 argues that the 'information paradigm', within which the concept of 'average' consumer operates, is unfit to provide adequate financial protection to consumers in the aftermath of the 2008 financial crisis and in the wake of the digital age. As the complexity of financial and digital financial services increases, consumers are expected to educate themselves and become financially literate, while traders' liability and state intervention are reduced to a minimum. 'Average' consumers are turned into 'responsible' ones.Using as examples the Mortgage Directive and European Securities and Markets Authority (ESMA)'s position on Initial Coin Offerings (ICOs), the article shows that the former 'paternalistic' attitude towards consumer protection in both EU legislation and policy making was replaced with a 'self-help' approach and contests the general wisdom regarding consumers' ability to participate in financial markets or understand the risks posed by novel products and services facilitated by technical innovation and digitization.The article calls for a reconsideration of the information paradigm and for a pro-active approach of the EU regulatory bodies to provide consumers with efficient protection.