Purpose: This study explores critical factors that create the operating conditions within which Ghana’s textile and apparel value chain operates. Design/methodology: A qualitative case study approach was used to conduct the study.  The study design adopted was a documentary analysis of multiple sources to develop an in-depth understanding of the value chain’s ecosystem. Findings: The results of the study revealed that Ghana’s strategic location, government policies, and natural resources, among several others, were the enabling factors of the textile and apparel value chain. Implication for further research, practice and policy development and implementation in Ghana and other developing countries is outlined. Research Limitations: It focused on analysing the enabling environmental factors of the textile and apparel value chain at the industry level. Practical Application: This paper serves as a useful guide for brands that are seeking a place to source merchandise and potential domestic and foreign investors seeking to establish businesses. Social Implication: There is a need for more resilient plans and strategies by the government to ensure the continuous growth of the industry to further unlock more investment opportunities for this significant sector of Ghana’s economy. Originality/Value: The study brings to bear the strengths and opportunities of the textile and apparel industry within the Ghanaian economic space as well as provides valuable literature on the textiles and apparel industry value chain in Ghana.

PurposeThe purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within the Ghanaian context.Design/methodology/approachA multistage random sampling technique was used to select 405 Ghanaian female undergraduate students aged 18–25 years from the University of Ghana. The CSI was used to collect data and these were analyzed using principal component analysis.FindingsThe results showed that the subjects adopted multiple shopping styles when scouting for stores and selecting apparel for managing their appearance. Seven of the CSI dimensions were confirmed (perfectionism, brand consciousness, novelty-fashion consciousness, confused by over-choice, impulsive carelessness, recreational hedonism and habitual brand loyalty). A new shopping style, indifference shopping orientation was identified.Practical implicationsMarket segmentation, product development and marketing strategies should be tailored to the shopping styles of female young consumers in Ghana.Originality/valueThis study, for the first time, uses the consumer characteristic approach and the CSI to identify the apparel decision-making styles of young adult female Ghanaians. This fulfils the need for the study of shopping styles, which is vital for producers and marketers to enable them to make informed decisions to meet specific needs and expectations of these cohorts of consumers.