The article summarizes and analyses the scientific approaches to the determination and systematization of the positioning parameters of local level territories. The authors determined and systematized the positioning parameters of the amalgamated territorial communities in Ukraine through the prism of sustainable development elements in the conditions of military operations to form the most effective position of a particular community among other administrative-territorial units of the first level. Based on the results of the analysis of the positioning status in Ukraine, the Ukrainian regions were clustered by the number of ATCs that determined the direction of positioning. It is proved that each of the ATC deserves a worthy positioning of its territory in the eyes of the key stakeholders of its development. However, the communities of precisely Donets`k and Luhans`k regions will do just that, since they continue to receive losses from hostilities unfolding nearby.
Each region has its own set of unique characteristics, which should create the basis for their growth and give residents a sense of home and safety. This article develops an approach to identifying a region and its amalgamated territorial communities in order to identify their strengths and values, based on the example of Luhansk region, which, due to ongoing military aggression, has significant development problems. It is proposed to quantify the results of complementary analysis of sustainable development indicators by quantitatively qualitative transformation of such indicators and rating points into a gradient of territorial features, which is visualized using the quantification axis to determine the unique characteristics of region. The application of such methodology for identifying a region greatly simplifies the process of identifying the benefits and values of a region in order to properly position and build an effective socio-economic development strategy.
Викладено науково-практичне обґрунтування розробки методичного інстру мен тарію ідентифікації та позиціонування об'єднаних територіальних громад. Розроблено структурно-логічну схему обґрунтування розробки такого інструментарію для об'єднаних територіальних громад Луганської та Донецької областей, сформовано перелік комплементарних аналітичних процедур. До методичного інстру ментарію віднесено: методичні рекомендації щодо ідентифікації об'єднаних тери торіальних громад України; карти позиціонування об'єднаних територіальних громад Луганської та Донецької областей; методичні рекомендації щодо позиціонування об'єднаних територіальних громад Луганської та Донецької областей. Актуальність. Виклики, що постають сьогодні перед Україною, зумовлюють необхідність розвитку об'єднаних територіальних громад (ОТГ), які вже сформувалися відповідно до законодавства України задля реалізації державної регіональної політики. Реформа влади, розпочата в Україні 2014 року, призвела до створення понад 800 ОТГ, які зіткнулися з багатьма викликами, зокрема з відсутністю ідентифікації самих громад через велику їхню кількість та через брак унікальних назв і плутанину в назвах ОТГ та регіонів, де вони створені. Наприклад, у Донецькій області створено Черкаську ОТГ і Миколаївську ОТГ, в Чернігівській області створено Макіївську ОТГ (назва міста в Донецькій області), у Донецькій, Луганській і Одеській областях створено Лиманські ОТГ [1]. Ключові слова: ідентифі кація, позиціонування, об'єдна ні територіальні громади, методичний інструментарій.
Introduction. The issues of increasing the local territories competitiveness in recent years have gained great importance, given the dynamics of trends in the economic ties localization. For Ukrainian territorial communities, especially suffering from the consequences of hostilities in the east of the country, an important task is to form their positive and attractive image by using such a marketing tool as the territory positioning. This process bases on the identification of unique economic, social and environmental characteristics that can create the foundation for the formation of a positive and attractive community image in order to increase its competitiveness. Aim and tasks. The aim of the article is to substantiate the theoretical and methodical dominants evaluation for the positioning results of territorial communities in the eastern Ukraine to form their positive image and increase competitiveness. This aim reveals through the prism of tasks, which are to substantiate the architectonic foundations for positioning territorial communities, defining archetypal components for assessing the results of positioning territories and conducting their rating assessment. Results. The analysis of foreign and domestic scientific and theoretical heritage demonstrates an insufficient level of research into the issues of theoretical and methodical support for assessing the results of the territorial communities positioning. It made possible to substantiate their architectonic theoretical and methodical dominants with the allocation of a basic and auxiliary level to obtain a positive effect. The article proposes the archetype of community positioning parameters, which display in 17 indicators in terms of sustainable development. This system of parameters formed the basis for the rating assessment of positioning results by defining quantified and reference indicators reflecting the current economic, social and environmental positions of the local territory. Conclusions. The results of the rating assessment using the example of the Bilovodsk community confirmed the imbalance of its positioning between economic, social and environmental positions, with the latter being given priority. It proposes to solve this problem by adjusting the economic and social parameters of the community's positioning, changing the emphasis on those indicators of socio-economic development, that better characterize its unique features, which will help attract potential consumers and increase the level of its competitiveness.
The article explores the concept of openness and transparency of data on the development of countries, regions, cities, etc. It has been established that there are organizations in the world engaged in evaluating the openness of government data, among whi
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