This type of research uses a correlation coefficient, the sample used in this study is members who are also customers of Koperasi Karyawan PT. Lotus Indah Textile Industry in Surabaya as many as 50 customers who actively transact as many as 5 to 6 times each month. Processing data using validity test, reliability test and hypothesis test using t-test. The results of the correlation coefficient analysis using the SPSS 22.0 program amounted to 0.544 which means that there is an influence between employee service quality (x) on customer satisfaction (y). The results of the discussion and the results of testing the independent variable (x) service quality with dependent variables (y) customer satisfaction that H0 is rejected and H1 is accepted, because with t-count of 4.4917 > t table of 1.6672. This means that there is an influence of variable (x) on variable (y).
The purpose of this study is to determine the effect of promotion on sales at PT. 3M Indonesia Surabaya Branch. The sample used in this study amounted to 30 consumers. The analysis technique used is simple linear regression analysis and simple determination. In order to test the effect of partial and simultaneous of these independent variables, the researcher conducted a partial test (t test) and simultaneous test (F test). The variables used are sales (Y) and promotion (X) and data analysis tool using simple regression formula, correlation coefficient and determination. The results of the study show that the regression equation is Y = 17,020 + 0,320 (x) with Y value of 17,020 which means that if the promotion (X) value is 0, then sales (Y) is 17,020. And the promotion variable regression coefficient (X) is 0.320. This means that if promotion (X) increases by 1 unit, then an increase in sales (Y) will increase by 0.320. Based on the results of the correlation coefficient test shows a positive value, meaning that Ho is rejected and Ha is accepted, it can be concluded that there is a significant effect between promotion and sales at PT. 3 M Indonesia Surabaya Branch.
A large number of Indonesian people who live a healthy lifestyle makes organic agricultural products increasingly in demand because they have the best quality and health. Indonesia is a country that has a large population and is one of the countries that has an area of organic farming. Business people see the existence of organic food business opportunities to present products that are in line with market desires and stick to the hearts of consumers. Therefore, this study was prepared to analyze the impact of Lifestyle, Brand Awareness, and Product Quality on Purchasing Decisions and Repurchase Intention. This research is a quantitative research with a survey approach that uses a questionnaire of 100 respondents from consumers who buy organic products at the Surabaya Supermarket. The analysis technique used to prove the hypothesis is Partial Least Square (PLS). These results indicate that Lifestyle, Brand Awareness, Product Quality have a significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Repurchase Intention.
Today, the owners of tourist destinations are aware of the inportance of brand strategy, they are also aware that the creation of experience and value for tourists is the most important part in achieving competitive advantage. Only tourist destinations providing impressive experiences and best value that can create tourist loyalty on tourist destinations, and only this loyalty is related to the sustainability of tourist destinations in the future. The research objective was to examine the conceptual model of the influence of experience on tourist destinations on tourist loyalty through the value of traveling. Data collection was done with a one-time collection approach through questionnaires to tourists who have finished visiting Lamongan Tourism Bahari. In answering the research objectives and assessing the model compiled, the analysis technique used was technical analysis of Structural Equation Modeling (SEM) using the LISREL 8.8 software program. The results show that the experience of tourists after a visit has a significant effect on the value perceived by tourists after visiting tourist destinations, tourists experience after visiting has a significant effect on tourists loyalty and the value felt by tourists after visiting has a significant effect on tourists loyalty.
Purpose: is to find out and analyze (1) the influence of leadership on job satisfaction of production employees, (2) the influence of compensation on job satisfaction of production employees, (3) the influence of organizational culture on job satisfaction of production employees, (4) the influence of leadership, compensation and organizational culture simultaneously on the job satisfaction of production employees. Design/methodology/approach: Analysis techniques using multiple linear regression using the F-test and t-test.. Sampling technique using random sampling techniques with a lottery system. Research limitations/implications: This research was conducted on industrial textile production employees in Nganjuk with a population of 800 production employees. The size of the sample is determined using the Slovin formula and got a sample of 89 Practical implications: The results of this research are (1) leadership had significant influence on on job satisfaction of production employees, (2) compensation had significant influence on on job satisfaction of production employees, (3) organizational culture had significant influence on on job satisfaction of production employees, (4) leadership, compensation and organizational culture simultaneously had significant influence on job satisfaction of production employees.. Originality/value: Paper type: This paper can be categorized as case study paper.
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