This paper discusses how local wisdom is the basis for disaster education in Minangkabau society. Local wisdom forms the stock of knowledge and practices which is deemed wise and sensible to the various environmental problems, including the issue of disaster. This research aims to find the source of learning of local wisdom and its implementation on disaster management in Minangkabau society. This research was conducted with a qualitative approach, where in-depth interview and observation as data collection tool. In-depth interviewees are 29 people, i.e. 20 people come from ordinary people and 9 people come from leaders (traditional, religious, and community leaders). Observations were conducted on a variety social institutions that contribute to disaster education through various emergency response and recovery activities after the Padang earthquake on September 30, 2009. Data analyses are based on Miles and Huberman models. The results of the research show there are 5 learning resources from Minangkabau local institutions, namely family, “lapau” (traditional coffee house), “surau” (prayer house), “tapian tampek mandi” (the local public bath), and traditional art performances. Through these 5 institutions, the Minangkabau have sources of local wisdom values to face disasters. In case of a disaster, local wisdom is implemented in house construction through the tradition of “gotong-royong” (mutual help), especially in rural areas strengthened by fund-raising based on villages, tribes, and regions by Minang people in overseas.

Communication has a significant effect on the quality of public services (Hardiyansyah, 2011), therefore communication services are one of the keys to success in the implementation of public services. The phenomenon of service communication problems is reflected in the results of the last 4 years survey conducted at Pariaman Public Hospital (Ariany; kusdarini; Sitriwanti, 2015 Sitriwanti, , 20162017;, shows the public dissatisfaction to the behavior of service providers in the interaction process. Miss understanding happened when communication between officers and the community is not conveyed properly. Work pressure is one of the justifications for the emergence of this phenomenon. The research conducted with qualitative method aims to contribute in solving communication problems in service interactions in hospitals, by presenting a service communication model that is built by communicators, because communicators are important dimensions in the communication process. The communication theory proposed by Stewart L.Tubbs and Sylvia Moss, 2006, there are five output indicators ineffective communication which emphasized more on the communicant is applied in dissecting and analyzing an effective communication model. IntroductionThe process of communication by street-level staff becomes a determining factor of service quality for the public sector service delivery unit. When street-level staff can transfer information to the users through an acceptable communication process, communication can influence service users' perceptions of service quality without focusing only on service outputs. This symptom is showed in the results of research conducted from 2013 to 2016 at three of Government Public Hospitals (RSUD) owned by the government of West Sumatra Province. It is showed that the service behavior group including service communication received poor response from service users, so the level of satisfaction of the service user community is relatively low. This condition reinforces Hardiyansyah's statement, (Hardiansyah, 2015), that communication significantly influences the quality of public services, and street-level staff can build this unique condition (Lipsky, 1980) because in the process of interaction they can transfer value, commitment to people's needs and trust (Cramer & Bjørnskov, 2017;Lipsky, 1980). The previous studies related to service communication mostly focused on organizational communication in conducting services, as well as the strategy and influence of communication to the effectiveness of service organizations. The limitations of studies on the important role of street-level staff communication in building service quality perceptions are still under-examined. As a study conducted by Andi Wahyudi, 2010, examines the urgency of communication in supporting the effectiveness of public service delivery; Liando and Tulung, 2013, examined the effectiveness of government communication of public services in Manado city; and Kusumadinata and Fitriah, 2017, examined the problem of public service communicati...

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One of the ethnicities most commonly found as a trader, merchant, or other seller at markets all over Indonesia, starting from Sabang to Merauke, was the Minangkabau people. Minangkabau people engaged in various activities of commerce or trade all goods needs. In addition Minangkabau people known for their culinary efforts, in particularly Padang buffet. An interesting question about it is how the Minangkabau people can present almost in all markets that exist in the archipelago? How social and cultural structures of the Minangkabau society form the market? As well as how the economic behavior of the Minangkabau people in relation to the market? To answer the above questions done field research with qualitative approach. Research data obtained from various sources such as in-depth interviews on various market actors and indigenous experts Minangkabau, observation of reality and literature on sociocultural structures of the Minangkabau. The results showed that there is a qualitative relationship between socio-cultural structures of the Minangkabau, migration out (merantau) and markets. The market, culturally, is not separate from space Minangkabau people, because he was part of the prerequisites of the existence of a nagari. Migration out of the nagari or merantau is a cultural encouragement to become a useful person. One of the main roads traveled to become a useful person is to become entrepreneur, where the market is a place suitable for those options.