No abstract

The era of globalization demands product innovation and competitiveness, followed by HR capabilities and digital marketing. This is an obstacle to the development of MSMEs that are competitive and support the community's economy. Micro, Small and Medium enterprises and large businesses in the tourism sector are not only supporting the community's economy but also as an effort to meet the needs of tourists while visiting destinations, and one of them is Palembang City. For this reason, MSME products such as crafts and culinary in Palembang city need to be strengthened through partnerships with large businesses. This study aims to examine the partnership opportunities of MSMEs and large businesses in the tourism sector that focus on the quality of human resources, regulations, funding and market in Palembang City. This paper aims to examine that behind the strengthening programs carried out by the government, there are many difficulties that are being faced by MSME actors in partnering. Data were analyzed using NVIVO12 software for coding, categorize and merging themes and then interpreting the data. The results of the study indicate that the quality of MSME human resources in Palembang City still requires various training and knowledge regarding business management and product innovation.

The city of Palembang is very potential as a tourist destination for Sport Tourism because it has Jakabaring Sport City which since 2005 has a vision of the development area of Integrated Sports Complex. This study uses the CIPP method Stufflebeam's CIPP Model (2003), this model is suitable for knowing the progress of the tourism destination sector. By focusing on evaluating aspects of context, input, process, and product, the CIPP model is consistent with the definition of program evaluation conducted by PT. Jakabaring Sport City in the Jakabaring. This study uses a mixed-method, where the researcher is the key instrument and the data collection technique is carried out by combining and analyzing the data findings so that more comprehensive, valid, reliable, and objective data will be obtained. The results obtained in this study refer to the evaluated aspects, namely in the context aspect which is described with the basic indicators of program implementation carried out by PT. Jakabaring Sport City in the Jakabaring Lake area then analyzes the program needs and what obstacles are faced.From the input aspect, analyze the existing condition of employees, the duties of each section, supporting facilities, and infrastructure, tourism facilities consisting of basic, complementary, and supporting facilities, and the budget used. Meanwhile, from the process aspect, it focuses on tourist activities in the Jakabaring lake area and the assessment of employee services. Then the last is to present data related to the level of satisfaction of tourists visiting the Jakabaring lake area.