Switch costs in task switching are commonly attributed to an executive control process of task-set reconfiguration, particularly in studies involving the explicit task-cuing procedure. The authors propose an alternative account of explicitly cued performance that is based on 2 mechanisms: priming of cue encoding from residual activation of cues in short-term memory and compound cue retrieval of responses from long-term memory. Their short-term priming account explains the repeated cue encoding benefit, switch cost, reduction in switch cost with preparation time, and other effects. The authors develop a mathematical model of their priming account and fit it to data from 3 experiments, demonstrating that a set of basic psychological processes can produce several effects-including putative switch costswithout switching tasks.Keywords: task switching, switch cost, priming, compound cue retrieval A remarkable property of the human cognitive system is its flexibility. As human beings, we can adapt to changing circumstances in a fraction of a second, often using external cues as indicators of change. However, interpreting these cues in the context of the other stimuli available to our senses is not always straightforward, and occasionally it seems as if a modicum of control is required to guide our actions. We are then confronted with a fundamental issue in cognitive psychology: how the mind controls itself. Many complex cognitive processes have been attributed to mechanisms of executive control, such as selecting and modifying task goals, devising strategies to achieve these goals, programming and coordinating the subordinate processes needed to implement the strategies, and monitoring and troubleshooting performance (Logan, 1985(Logan, , 2003Monsell, 1996;Norman & Shallice, 1986). Many situations are thought to engage executive control, with recent research focusing on task switching.In this article, we propose a short-term priming account of explicitly cued task-switching performance that does not require an executive control mechanism to switch tasks. We develop a priming model based on our short-term priming account that is written in the language of Logan's (2002) instance theory of attention and memory, which integrates Bundesen's (1990) theory of visual attention, Logan and Gordon's (2001) theory of executive control, Nosofsky's (1986) generalized context model of categorization, Logan's (1988) instance theory of automaticity, and Nosofsky and Palmeri's (1997) exemplar-based random walk model in a common mathematical framework. These theories account for numerous phenomena in cognitive psychology, and our priming model extends their coverage to the task-switching domain with the modeling of cue encoding and response selection processes. We develop the modeling of cue encoding processes (Arrington & Logan, 2004;Logan & Bundesen, 2003 in greater detail by linking them to repetition and associative priming effects in short-term memory (STM). We integrate mechanisms from models of categorization and memory retrieva...