The management and reuse of digital learning resources has become a major business. Repositories of reusable learning objects (RLOs) are increasingly popular but pose serious management challenges. In this paper, we report the findings of a case study with a leading distance education provider currently engaged in a RLO strategy. We find that our case organisation has effective strategies for addressing many of the challenges. Based on these strategies, we identify lessons that are generalisable to other organisations and propose a model for effective management of RLOs.