Destinations are more likely to be successful if they recognize the experiential qualities of their offerings. However, with some exceptions, research into the emotional content of the destination experience remains largely underexplored. This current research addresses this lacuna and empirically investigates the dimensions of tourists’ emotional experiences toward hedonic holiday destinations. Adopting a rigorous scale development procedure, exploratory and confirmatory factor analyses identify three salient dimensions to represent the Destination Emotion Scale, namely, joy, love, and positive surprise. In addition, tourists’ emotional experiences are related to satisfaction, which in turn has a significant influence on behavioral intentions. Findings offer important implications for destination marketers in relation to branding and emotional experience management.

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This article examines the reasons individuals would choose electronic self-service delivery methods over more traditional methods of service delivery for government services. The study investigated the factors related to decision making when people consider and evaluate the usage of an online e-government delivery mechanism. The approach taken was based on a combination of attitudinal technology adoption models and the service quality concept, with data gathered via a questionnaire. Trust, financial security, information quality (all adoption barriers), time and money (both adoption benefits) were found to predict potential usage. That is willingness to use the online delivery option will be present if organisations can develop trust relationships with individuals, assure them that their financial details are secure, provide information that is relevant, accurate and up-to-date, and save individuals time and money. The results are significant to the public service manager who needs to consider both the barriers to adoption and the benefits of adoption if they are to develop plans to increase the take-up of their electronic services.

UK supermarkets need to be able to assess the current efficacy of the budget they allocate to promotional activities aimed at boosting sales. Therefore, the main objective of this article is to investigate consumer response to the four different promotional deals most commonly used in UK supermarkets: coupons, price discounts, samples and “buy‐one‐get‐one‐free”. Multi discriminant analysis was used on a study of 160 respondents to analyse whether there was an association between the four consumer promotional approaches and respondents’ reported buying behaviour. The findings indicate that only price discount promotions proved to be statistically significant on consumer’s reported buying behaviour. Purchase acceleration and product trial are found to be the two most influential variables related to a discount. For “buy‐one‐get‐one‐free”, while the result is not significant, the two variables, brand switching and purchase acceleration are statistically significant.