No abstract

Two laboratory studies were conducted in which a new type of intervention was used to reduce ultraviolet radiation (UV) exposure from tanning booth use among college students (Time 1 Ns=70 and 134). The intervention uses UV photography to highlight the damage to facial skin caused by previous UV exposure. When the authors controlled for baseline measures of booth use, students in both studies who viewed their UV photographs reported less booth use at a follow-up session 3-4 weeks later than did students not shown a copy of their photograph. Also, in both studies, the decline in use was significantly mediated by a Tanning Cognition Index composed of variables suggested by the prototype-willingness (prototype) model of health risk: tanning attitudes, tanner prototypes, and willingness to engage in risky UV exposure.

Adolescence is frequently described as a period of pervasive selfconsciousness, but an age-related peak in adolescence is not consistently obtained, and higher self-consciousness in girls is frequently obtained but not predicted by theoretical accounts. Two cohorts of adolescents (N 5 393), initially assessed at 13 and 15, completed public and private selfconsciousness measures 3 times in 4 years. They also reported social comparisons and social engagement. Public self-consciousness decreased and private self-consciousness increased in both cohorts, and girls scored higher on both measures, both in longitudinal and sibling replication samples (n 5 188). Public self-consciousness appears to be a normative response to adolescent social challenges, with girls' higher levels largely attributable to their closer social engagement. Private self-consciousness emerges as an individual difference in adolescence but is more likely to be salient and predictive of social behavior in adulthood.

In 2 studies, college students were socially influenced to be risky or not in a driving simulation. In both studies, confederate peers posing as passengers used verbal persuasion to affect driving behavior. In Study 1, participants encouraged to drive riskily had more accidents and drove faster than those encouraged to drive slowly or not encouraged at all. In Study 2, participants were influenced normatively or informationally to drive safely or riskily. As in Study 1, influence to drive riskily increased risk taking. Additionally, informational influence to drive safely resulted in the least risk taking. Together, the studies highlight the substantial influence of peers in a risk‐related situation; in real life, peer influence to be risky could contribute to automobile accidents.

Although often credited with prompting a paradigm shift in social comparison theory, T. A. Wills's (1981) downward comparison (DC) theory has received some criticism recently. In particular, several recent studies have failed to find support for T. A. Wills's (1981) contention that threat and accompanying negative affect lead to a desire for DC. These apparent failures have led some investigators to question basic principles of the theory. To resolve this controversy, 5 studies were conducted examining preferred comparison level (PCL) after performance; 4 of the studies also assessed change in this preference. Results supported DC theory, but with modifications. Specifically, individuals who performed poorly lowered their PCLs. Under some circumstances, this "downward shift" included an increased interest in "true" DC--comparing with worse-off others. A reconciliation of these results with those of previous studies is offered.