Using a constructed week methodology, we analyzed media summaries for the type of health discourse (health care delivery, disease-specific prevention, lifestyle risk factors, public/environmental health disease, social determinants of health) portrayed over a 5-year period as a means of describing the context within which health staff worked to prevent heart disease in one Canadian province. The results reveal that heart disease received very little media coverage, despite provincial health data revealing it to be the leading cause of mortality, morbidity, and health care costs. Coverage of the health care system dominated the media landscape over the 5-year period. The study findings also suggest that the health discourses in the media summaries were represented as primarily thematic, rather than as episodic narratives, relieving any one level of government as entirely responsible for the health of its constituents. Media advocacy strategies may be a means to redress the imbalance of health discourses presented by the media.

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OBJECTIVES: Clinic studies demonstrate that people diagnosed with environmental illness experience high levels of disability and health care utilization. Even though the controversial status of this disorder attracts attention, actual prevalence estimates and estimated impact on health care systems are unclear. To address this, we sought both a prevalence estimate and a measure of the degree of health care utilization for those reporting this diagnosis. DESIGN AND METHODS: Point prevalence, as assessed by self-report of professional diagnosis, was established with data from the Nova Scotia Health Survey 1995, a stratified, random sample population survey of 3227 Nova Scotian adults. We compared medical care utilization for the year following the survey, drawn from the provincial medical insurance register, between the 24 cases with no other reported medical conditions and 48 age-, sex-, and education level-matched healthy controls. RESULTS: The adjusted point prevalence of environmental illness was 2.6%. Physician reimbursement costs across the following year were 5.5 times more likely to be above the survey average ($259 CAD) when compared to the healthy control group. CONCLUSIONS: The prevalence of environmental illness diagnoses represents a significant disability and treatment burden, justifying research into case definition and the phenomenology of environmental illness by health psychologists.